Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Location/Division Specific Information
This position is part of the Biosciences Division and will be based in Carlsbad, CA. Rockford, IL, Durham, NC, Eugene, OR location may be considered.
Discover Impactful Work:
The Global Market Development Specialist III will develop and implement marketing programs for the Cell Analysis Tools, using a multi-channel go-to-market strategy focus. This multifaceted manager will be a key member of the Protein and Cell Analysis Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then complete tactical projects to achieve Key Performance Indicator and revenue targets and other annual operating plan objectives.
A day in the Life:
- Develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
- Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales teams
- Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
- Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
- Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
- Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
- Coordinate with global functions to ensure consistency with brand profiles and company standards.
- Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
- Work closely with regional marketing development managers to build and implement marketing programs within their regions.
- May perform other related duties as the need arises and/or assigned.
Keys to Success:
Education
- Bachelor’s degree in Biology, Immunology, Cell Biology or related field. Masters of Science and/or PhD in life sciences subject area and MBA preferred.
Experience
- Minimum of 5 years of professional experience with demonstrated ability (>2 years) developing marketing strategy and successfully implementing plans for highly technical reagent platforms requiring a sophisticated selling approach
- Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation and value proposition.
- Technical knowledge in imaging reagents markets
- Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
- Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
- Outstanding communication skills as well as analytical, project management and planning skills necessary.
- Ability to handle complexity of multiple product lines with distinct go to market strategies.
- Strong business sense and customer focus are essential!
- Experience with marketing and voice of customer VOC.
- A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.
- Travel may be required. (
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values – Integrity, Intensity, Innovation and Involvement – working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.
Compensation and Benefits
The salary range estimated for this position based in California is $83,300.00-$125,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards