Summary
The Alumni Association of the University of Michigan (AAUM) is seeking a Marketing Manager to be a part of our team. The Marketing Manager will develop, implement and oversee the strategy and execution of marketing plans for programs across the organization by working closely with the creative team and other teams to build the Alumni Association’s brand for assigned alumni engagement categories.
In addition to the responsibilities and qualifications listed below and most importantly, candidates must share and hold to the highest regard, the same values that are uniquely inherent to AAUM:
ALL IN
- You believe in our mission.
- You are trustworthy and loyal to AAUM and to each other.
- You are passionate about what we’re doing and proud to be a part of it.
- You are an employee who goes above and beyond the call of duty.
- You are committed to building a culture that keeps DEIJ at the heart of everything we do and recognizes and embraces the myriad of identities, experiences, and backgrounds of all staff, volunteers, and alumni.
SERVING HEART
- You are open and willing to listen to others and help in whatever way possible.
- You are dedicated to selflessly following the Platinum Rule: treat others the way they want to be treated.
- You are passionate about fostering a diverse, equitable and inclusive culture.
- You are willing to put the needs of alumni and staff colleagues ahead of your own if that is what is best for AAUM.
SOLUTION SEEKER
- You are a creative problem solver.
- You are never satisfied with the status quo.
- You find a way to say “yes.”
- You embrace new ideas and approaches from different perspectives.
- You are collaborative, flexible, and adaptive.
- You incorporate DEIJ into every part of your work’s equation to boost relevance and value over time with evolving world views and demographics.
Who We Are
We enrich the University of Michigan’s impact by serving as an independent gateway for alums of all identities, backgrounds, and experiences – across the globe and in our neighborhoods – in order to create and deepen belonging to the Michigan Family, the Leaders and Best.
AAUM values a culture of diversity, equity, and inclusion. We are committed to the continual development of a diverse staff who thrive and contribute to a positive, equitable and inclusive environment. Our commitment to DEI work is showcased here: https://alumni.umich.edu/about/diversity/ .
Responsibilities*
- Partner with the marketing team and assigned program areas to create and execute strategic marketing campaigns that help build the Alumni Association’s brand through the use of digital marketing, direct mail, print and online advertising, email, social media, and live events.
- Organize, prioritize, and project manage multiple marketing campaigns simultaneously, while ensuring campaigns and projects are completed according to timelines.
- Utilize research and analytics to distill insights and key learnings into a creative brief to provide clear direction and rationale to the art and communications team.
- Identify new marketing opportunities to reach and engage alumni by understanding core needs, business drivers, and new ways to reach alumni in a changing market.
- Work collaboratively within the Marketing team, the Association, and the University to develop synergistic programs.
- Write and edit marketing copy when necessary.
- Provide hands-on direction to the marketing staff and Association staff/volunteers around key marketing strategies to help build and ensure consistency with the Association’s brand.
- Manage external parties such as creative agencies, consultants or freelancers as needed.
- Oversee the budget and be financially responsible (e.g., managing monthly spending, forecasting, and stewarding) for the Alumni Association’s resources by aligning programs with organizational goals.
General Duties and Responsibilities
- Provide organizational leadership by demonstrating AAUM core values: All In, Serving Heart and Solution Seeker, and helping other staff members demonstrate those values.
- Value and embrace different identities and diversity of thought recognizing that everyone has unique and different experiences that contribute to the best solution seeking and success for AAUM.
- Work with AAUM staff members to gain a clear and consistent understanding of the details of the strategic plan and feel equal ownership of every piece of it, including pieces for which there is no direct responsibility.
- Be inclusive and collaborative with every other member of the staff and every other team. Operate as a critical contributing member of the staff to complete objectives in many different areas in order to move the whole organization toward the strategic plan.
- Support University Relations efforts by demonstrating AAUM value to campus units/partners (i.e., schools/colleges, campuses).
- Continually build digital skill sets in order to implement into work.
- Staff team and Alumni Association events.
- Provide staff support to the Alumni Association’s Board of Directors, its committees, and other volunteers.
- Coordinate special projects as assigned or required.
- Participate in Alumni Association and other University committees as required.
- Participate in team and staff meetings.
- Share knowledge through internal communication.
- Support the Alumni Association’s vision of becoming more relevant to all alumni.
- Remain current with respect to technology and the University’s educational resources.
Supervision Received
Direct supervision is received from the Audience Development Manager.
Required Qualifications*
- A bachelor’s degree and at least 5 years of a proven track record in marketing and branding success or equivalent combination of education and experience.
- Experience in developing and executing marketing strategies.
- Ability to write and edit marketing copy.
- Demonstrated successful experience in utilizing integrated marketing communication tools including advertising, direct mail, public relations, collateral and digital media.
- Highly organized and self driven with the ability to manage multiple projects.
- Demonstrated ability to contribute to the creative process with a strategic mindset.
- Ability to think strategically, including analyzing data, extracting trends and applying findings to improve products.
- Ability to utilize Google suite including mail, sheets, docs, slides, chat, etc.
- Demonstrated ability and passion to build your own digital skill set.
- A proven ability to generate creative, innovative solutions to issues with a can-do attitude with a mindset to be results-driven.
- Ability to communicate and work effectively with colleagues in a multicultural and diverse environment.
- Demonstrated ability to assess scenarios and make decisions
Work Locations
The AAUM is currently working in a hybrid or remote work setting based on job duties. This position requires some in person work for meetings and collaboration, but may work a hybrid schedule.
Additional Information
AAUM welcomes applications from people of all abilities. This particular position requires the occasional moving of 10 lbs or less.
This position may require some evening and weekend work.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
Job Detail
Job Opening ID
232423
Working Title
Marketing Manager
Job Title
Brand/Product Analyst Senior
Work Location
Ann Arbor Campus
Ann Arbor, MI
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
Alumni Association
Department
Alumni Association
Posting Begin/End Date
3/24/2023 – 4/07/2023
Salary
$70,000.00 – $82,000.00
Career Interest
Communications & Marketing