Summary
Develops, recommends and helps implement marketing and communications strategies to advance the NYPA’s programs. Supports internal and external communication goals by conceptualizing, writing and editing a full range of print, exhibitory, audiovisual and electronic media. Also develops, recommends and helps implement advertising strategies and works with the business units to identify promotional and public relations opportunities. Ensures that all print and electronic communications support the objectives of NYPA’s programs and reach targeted audiences. Projects will include communications on: benefits, total rewards, open enrollment, employer branding, recruitment marketing, employee engagement, learning and development, diversity, equity and inclusion and more. #LI-AE1
Responsibilities
- Oversee assigned projects from inception to successful completion for NYPA and Canals, with guidance.
- Write, rewrite and/or edit content for assigned projects.
- Oversee and create employee newsletters.
- Manage employee texting platform and digital signage platform.
- Create new and exciting communications aimed to engage employees, build trust and reinforce mission, vision and values.
- Write on behalf of various peers and leaders, as assigned.
- Build and maintain strong, positive and trusted working relationships between Communications and clients requesting work.
- Partner with peers in Graphics, Videography, Photography and Social Media to ensure accurate and timely completion of integrated projects. Help ensure a holistic and integrated communication approach is being utilized.
- Recommend strategies for content development & distribution, with careful thought to how and when to distribute based on organization priorities and content calendar.
- Conduct extensive, more complex internal and external research for projects including but not limited to: newsletters, annual reports, historical documentation, etc.
- Work closely with vendors/consultants, as assigned.
Knowledge, Skills and Abilities
- Strong written and verbal communication skills; editing experience.
- Sound knowledge of, and excitement around, communication technologies and techniques.
- Ability to adapt communication style to audience and flex copy and tone to reflect author of communication.
- Extremely flexible, focused on providing best outcomes based on client needs and communications best practices.
- Ability to meet competing deadlines and changing priorities with grace and humor.
- Team player who puts a high premium on collaboration, creating a good environment and forging strong relationships.
- Strong skills in Microsoft office programs including Excel, Word, PowerPoint & Outlook.
- Preferred Skills: Knowledge of web, digital or graphic design programs.
Education, Experience and Certifications
- Bachelor’s degree in communications or marketing.
- Minimum six years corporate communications, marketing or agency experience.
Physical Requirements
N/A
New York Power Authority is committed to providing fair, competitive, and market-informed compensation. The target salary range for this position is: $89,500.00 – $109,500.00. Salary offered will be determined based the successful candidates’ relevant experience, knowledge, skills, and abilities.
The New York Power Authority and Canals Corporation believes that equity, diversity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across NY and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity and/or expression, age, veteran status, disability status, pregnancy, marital status, genetic information, arrest record or criminal conviction history, or any other category protected by law.
We are happy to provide reasonable religious accommodations during the hiring process for those in need. If you have a disability or special need that requires a reasonable accommodation, please send a request to accessibility@nypa.gov.
New York is Powered by You
We are a team of over 1,900 energy technologists, IT specialists, business experts, hydro engineers, and other professionals leading the energy revolution. With state-of-the-art technology, advanced R&D, and a modernized infrastructure, we provide New Yorkers with low-cost, clean, reliable power – and we are well on the way to becoming the first fully digital utility in the country. At NYPA, you will be empowered to think big, do good, and transform the energy industry.
NYPA on Forbes “Best of” – again!
NYPA is ranked by Forbes as one of America’s best midsize employers for 2022 for the fourth consecutive year! Browse today and apply.