Hi, We’re Centerfield.
Super-powered customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and proud to be recognized as a Best Place to Work in Los Angeles.
The Opportunity…
Centerfield is a large purchaser of online traffic to our Owned and Operated sites and is looking for an entrepreneurial-minded individual to fill our Search Engine Marketing (SEM) Media Buyer role. You’ll join a fast-paced team of paid search experts collaborating to deliver top-notch results to a diverse set of top brands worldwide. This position requires a comprehensive understanding of Google Ads and Microsoft Ads along with an ability to scale and optimize campaigns to drive profitability. You’ll be working with a group of highly driven, talented media buyers to optimize accounts across a variety of well-known clients.
How You’ll Contribute…
- Plan, launch, and execute digital ad campaigns to increase awareness and drive new user acquisition through our Owned & Operated sites
- Test, monitor, and flawlessly execute Paid Search tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights
- Identify new opportunities to drive revenue and profitability within Google’s advertising opportunities (Search, Display, Remarketing, and Video)
- Conduct A/B testing on ad copy and landing pages to continue to refine and improve conversion
- Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights
- Present campaign performance reports to direct and cross-functional teams
- Stay informed on emerging technologies and trends related to paid search and digital marketing best practices to help contribute innovative and strategic ideas to the team
- Work collaboratively with cross-teams (Paid Social, SEM, Programmatic, Display, + Paid Social) when developing campaign strategy and evaluating performance
What We’re Looking For…
- 2+ years of experience in digital marketing/advertising directly related to Search Engine Marketing (Google, Microsoft, etc.) with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
- Bachelor’s degree in marketing or a qualitative field such as economics, math, statistics, finance, etc.
- Hands-on campaign and optimization experience with Google and Microsoft Ads with a thorough understanding of real-time bidding auctions and bid strategies
- Ability to comfortably work with large sets of data, identify trends and turn findings into actionable business insights and hypotheses
- Experience creating comprehensive data driven reporting, as well as the ability to professionally deliver high level insights (either written or verbal) to leadership and external clients
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively (either written or verbal)
- Excellent organizational skills and the ability to juggle multiple responsibilities
- Exceptional analytical abilities with a high attention to detail and the ability to identify issues and develop creative solutions
- Self-starter mentality with drive to succeed and ability to prioritize and manage time effectively
- Strong proficiency in Microsoft Excel
Bonus Points…
- Experience using Tableau
- Experience in Paid Social
Life at Centerfield…
- This is a hybrid position, and employees are expected to come into our Playa Vista, CA office every Tuesday, Wednesday & Thursday
- Competitive salary + bi-annual bonus
- Unlimited PTO – take a break when you need it!
- Industry-leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan – fully vested on day 1
- Outside patio overlooking Playa Vista + cabanas, firepits & working grills
- Monthly happy hours, catered lunches + daily food trucks
- Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Fully stocked kitchens with snacks & drinks
- Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
- Free onsite gym + locker rooms
- Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
- Monthly team outings (ball games, casino night, hikes, etc.)
- Career growth – we enjoy promoting from within!
- #LI-Hybrid
$70,000 – $90,000 a year
To learn more, visit us Here.
Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.
Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.