Job Details
Job Location
APMEX DOWNTOWN – Oklahoma City, OK
Remote Type
Fully Remote
Position Type
Full Time
Education Level
4 Year Degree
Salary Range
$85,000.00 – $105,000.00 Salary
Travel Percentage
None
Job Shift
Day
Job Category
Marketing
Description
If you love the idea of owning a channel and core part of a fast-moving ecommerce product experience and rapidly iterating based on user research and metrics, this role is for you!
APMEX is looking to hire a Mobile Product Manager to help supercharge growth and engagement on our mobile app. The Mobile Product Manager (MPM) will be responsible for owning the strategic vision and tactical execution of APMEX mobile app initiatives. Using data driven insights the MPM will help manage app product development and performance measured against financial and customer engagement KPIs. Using all facets of APMEX’s technology investments and strategic partnerships with the business intelligence, marketing, site merchandising and sales departments the MPM will seek to acquire new customers and increase the brand advocacy of existing customers by creating a best-in-class app shopping experience.
A Day in the Life of a Mobile Product Manager:
- Develop a deep understanding of our users and how the mobile app can enhance their shopping experience with APMEX
- Be accountable for annual corporate mobile app metrics including sales, conversion rate, new customer, and engagement metrics.
- Effectively present mobile app strategic roadmaps and execution plans and win support from senior leadership and peer stakeholders.
- Oversee multiple concurrent efforts as they relate to mobile app marketing and development with the ability to manage, implement and analyze various initiatives in a fast-paced environment.
- Collaborate cross-departmentally with multiple internal departments to lead the development of mobile app systems and strategies.
- Understand the competitive and industry landscape and stay abreast of current trends as they relate to mobile app and other “owned” marketing strategies.
- Oversee system improvement and maintenance of our 3rd party tools, such as MMPs, analytics, personalization engines, messaging platforms and A/B testing technologies.
- Oversee the preparation and executing of push and in app marketing.
- Oversee the execution of digital media efforts related to increase the visibility of the mobile app.
- Oversee the development and execution of personalized in app experiences based on loyalty level, persona and previous shopping and browsing behavior.
- Oversee the preparation of in-depth analytical reports and recaps of current and upcoming mobile app efforts and be able to interpret results and recommend improvements.
- Oversee complex testing and hold-out group systems to prove success striving to constantly optimize and improve app metrics.
- Be a thought leader and identify key opportunities for innovation. Build a pipeline of mobile app marketing campaigns to launch, measure and iterate on.
- Mentor and help develop mobile first specialists across the organization.
- Champion the accomplishments of your team to the rest of the company, ensuring that proper recognition is given when appropriate
APMEX is a multibillion-dollar eCommerce company that is the leader in Precious Metals. Our customers love our selection and service – our employees love our values and culture. Our APMEX team is large enough to get the job done better than anyone else in the industry while small enough to listen to and care about our employees. Without their dedication, APMEX would not continue to be named the #1 Specialty eRetailer by Internet Retailer Magazine! See why APMEX was “Voted as one of the Best Places To Work in Oklahoma!”
Qualifications
Education:
Bachelor’s degree in Marketing, Digital Marketing or other related field
Experience:
- 4+ years of experience in a technical mobile marketing or product management function
- A passion for building great product, and a vision that inspires those around you
- eCommerce app experience required
- Experience managing a team of technical specialists
- Experience scoping projects and writing detailed business requirement documents
Technical Skills:
- Mobile Marketing Platforms (MMP)
- Google Analytics (including GA4)
- Google Play and App Store ASO and paid advertising management
- Facebook, Instagram, Twitter, Snapchat paid advertising management
- Email, SMS, push marketing platforms
- Google 360 Marketing Suite (Google Ads & Google Campaign Manager)
- Demand Side Platform management (TheTradeDesk, Criteo, Quantcast)
- Agile project management and workflow software (JIRA, Trello, Asana, TFS, etc.)
- Survey tools and methodologies
- A/B testing tools and methodologies
At APMEX, our employees have access to extraordinary benefits including:
- Free daily meals
- Paid Time Off (including your birthday!)
- 401k programs, 100% vested from day one
- Low-cost medical, dental and vision insurance
- Tuition and Student Loan Assistance