Multimedia Specialist – Marketing & Communications Dept.

Salary: $61,155.65 – $67,520.13 Annually

Location : Holyoke, MA

Job Type: Full-time

Job Number: NUP-24-78

Division: Institutional Advancement

Department: Marketing & Communications

Opening Date: 10/12/2023

Closing Date: 11/2/2023 12:00 AM Eastern

Holyoke Community College is housed on a multi-million-dollar, 135-acre campus, equipped with state-of-the art technology in specialized learning facilities. HCC serves over 9,000 students annually, and provides a variety of recreational and cultural activities, from sports programs to music festivals, for students and community members alike. The college’s strongest assets continue to be an innovative spirit, a sincere concern for students and a commitment to strive for even greater success. These are the values which have created a tradition of excellence spanning more than six decades, and which are enabling Holyoke Community College to meet today’s challenges.

An integral part of the Marketing and Communications team, the Multimedia Specialist reports to the Web and Digital Content Manager, works closely with the media relations manage and is responsible for developing and ensuring Holyoke Community College brand awareness by supporting enrollment, retention, revenue generation, and public relations goals through the development of strategic content-including news, copy, video, and images-for multiple media platforms. The Multimedia Specialist will create compelling video content in support of internal efforts as well as those of the marketing department; work with external videographers on larger projects such as commercials as needed; Engaging a diverse population including current and prospective students, alumni, donors, faculty/staff, and other key audiences. Using analytics, the Multimedia Specialist will track the success of social media content.

1. Oversees all of the college social media policy.
2. Plans and implements engagement strategies for Facebook, Twitter, Instagram, TikTok, YouTube, and other relevant platforms to support institutional objectives and expand the college’s online presence.
3. Creates and publishes original, engaging content that fosters conversation and is appropriate and unique to each social media channel, using a consistent voice that is aligned with both the college brand to promote HCC’s credit and non-credit programs

to target audiences.

1. Monitors conversations across social media channels, responds quickly and addresses issues in real time in a manner that is professional, friendly, tactful, and empathetic; follow-up as necessary.
2. Provides guidance and support to other social media administrators.
3. Creates and sends monthly emails to other social media administrators that contain publishable social media content, including graphics, prompts, etc., for the upcoming month.
4. Designs, creates, and edits graphics/images for social media.
5. Assists the web content manager in making website edits and updates using the college’s CMS (currently Ingeniux).
6. Trains and assists other college administrators/users of institutional social media accounts.
7. Assesses ROI by using social media analytics; shares insights and analysis with the director and campus collaborators.
8. Prepares social media strategic plans, presentations, and performance reports for key administrators.
9. Monitors trends and provides guidance, training, and counsel to colleagues regarding best practices.
10. Uses scheduling programs such as TweetDeck and Later to plan content distribution and timing.
11. Web Content Manager in the creation and distribution of e-newsletters using Constant Contact or other tools.
12. Creates ad content for social media platforms as needed.
13. Translates social media and marketing collateral for print and digital usage.
14. Works closely with college collaborators including Admissions and Student Engagement to support enrollment and retention goals.
15. Must exercise good judgment in the response to the public at all hours of the day.
16. This position is responsible for the public voice of the institution, as well as the oversight of social media policy, and any major policy changes.
17. Serve on college committees as assigned.
18. Performs special projects and related responsibilities as initiated and requested.

REQUIRED:

• Bachelor’s degree and an advanced understanding of social media and analytic tools.
• Experience with CMS and institutional websites.
• Three+ years’ experience developing and analyzing digital/social media marketing campaigns, preferably in a higher education setting.
• A professional portfolio and proven experience developing and implementing campaigns on social media platforms including Facebook, Twitter, Instagram, YouTube, Linkedln and other comparable and emerging social media channels.
• Proficiency in Photoshop, and Microsoft Office suite; working knowledge of Adobe Creative Suite.
• Excellent writing and editing skills and the ability to communicate with diverse audiences.
• Responsible for social media monitoring and website back up evenings and weekends.
• Mature judgment.

EQUIVALENCY STATEMENT: Applicants who do not meet the qualifications as stated above are encouraged to put in writing precisely how their background and experience have prepared them for the responsibilities of this position
PREFERRED QUALIFICATIONS:

• Master’s degree.
• Journalism experience.
• Written and spoken fluency in Spanish.

Are you excited and interested in this role but don’t meet every requirement? We encourage you to apply anyway. A LinkedIn Gender Insights study shows that women and people of color are less likely to apply to jobs unless they meet every qualification.

Holyoke Community College is dedicated to Equity, Diversity, Inclusivity, and Belonging, so we genuinely encourage you to apply even if your experience doesn’t align perfectly with every qualification in the job description.

Full-time, Non-Unit Professional position

Salary: $61,155.65 – $67,520.13/year, plus a comprehensive State benefits package

Hours: 37.5 hrs./week;
Funding Source: State

– All candidates must have legal authorization to work in the United States. HCC is not sponsoring H1B Visa.
– Pre-Employment Background check, including Criminal History will be conducted for all positions.

Holyoke Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College’s Affirmative Action and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education’s Office for Civil Rights.

HCC offers a wide range of employee benefits for employees working over 20 hours/week:
about our College.

01

Do you have at least a Bachelor’s degree and an advanced understanding of social medial and analytic tools?

• Yes
• No

02

Do you have at least three (3) years of experience developing and analyzing digital/social media marketing campaigns, preferably in a higher education setting?

• Yes
• No

03

Do you have experience with CMS and institutional websites?

• Yes
• No

04

Do you have a professional portfolio and proven experience developing and implementing campaigns on social media platforms including Facebook, Twitter, Instagram, YouTube, Linkedln and other comparable and emerging social media channels?

• Yes
• No

05

Have you demonstrated proficiency in Photoshop, and Microsoft Office suite; working knowledge of Adobe Creative Suite?

• Yes
• No

06

Have you demonstrated excellent writing and editing skills and the ability to communicate with diverse audiences?

• Yes
• No

Required Question