Overview
PepsiCo is one of the world’s leading food and beverage companies with more than $67 Billion in Net Revenue and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 22 brands that each generated more than $1 Billion in annual retail sales. PepsiCo’s products are sold in more than 200 countries and territories around the world. PepsiCo’s strength is its people. We are over 250,000 game changers, mountain movers and history makers, located around the world, and united by a shared set of values and goals.
We believe that acting ethically and responsibly is not only the right thing to do, but also the right thing to do for our business. At PepsiCo, we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. We call this Winning with Purpose. For more information on PepsiCo and the opportunities it holds, visit www.pepsico.com.
Global Strategy & Transformation at PepsiCo
The Strategy and Transformation function plays a critical role in accelerating PepsiCo’s sustainable growth by driving strategic choices and delivering breakthrough capabilities for some of the most challenging issues facing the company.
We generate fresh and disruptive ideas to support top-line and bottom-line growth and drive the organization to make resource allocation decisions to build competitive advantages that maximize value for PepsiCo and deliver customer and consumer experiences through disruptive innovations including value chain modernization and digital transformation.
Joining PepsiCo’s global Strategy & Transformation function will enable you to experience the breadth and depth of PepsiCo’s global portfolio and build a deep understanding of both the business and the industry. Whether you decide to remain in Strategy and Transformation or pursue a leadership position in another function, the experience provides incredible possibilities for a dynamic career at PepsiCo.
The Global Direct-to-Consumer (DTC) team
Next Generation Direct to Consumer (within Global Strategy and Transformation) is a newly formed team designed to help PepsiCo realize its next phase of growth. DTC will define and build innovative ways to directly connect with consumers creating more smiles with every sip, bite, and click. The group’s mission is to grow consumer lifetime value (CLV) across our portfolio through acquisition, retention, and engagement fueling PepsiCo’s growth, 2B over 5 years. The DTC team will leverage external/industry knowledge and expertise and building partnerships across key teams withing the organization to create unique, advantaged platforms for PepsiCo.
Through direct consumer engagement, we will build 1:1 consumer relationships via differentiated consumer value exchange/value propositions through the deployment of a direct-to-consumer network enabled by direct-to-consumer digital products powered by an intelligent consumer data platform building the necessary capabilities and culture to evolve from product and costumer centricity to also becoming consumer centric.
Responsibilities
- Defining and building the new global PePLoyalty platform
- Activating direct engagement with our consumers thorough 0/1PD capture
- Connecting with our consumers through meaningful, fun, community-oriented activations across Web 2.0.3.0 and the metaverse
- Unlocking Po1 portfolio opportunities.
- Activating “Test and Learn” to scale
- Improving brand affinity
- Growing Consumer Lifetime Value (CLV)
The group will build new direct-to-consumer business as well as connect our existing DTC business through building common platforms for areas like capturing and enriching consumer data to expand consumer lifetime value by providing more comprehensive, valuable insights, and building necessary direct-to-consumer value chain components and tools.
The group will also become a central place for the DTC organization across the enterprise to connect and create an active community based on learning and knowledge sharing, generating new ideas (crowd sourcing), and improving existing efforts.
NextGen DTC Business Development Sr. Manager
This role will help develop strategies for consumer loyalty programs, direct commerce, consumer engagement, and strategic consumer priorities in existing and new markets. To enable the new consumer capabilities the NextGen DTC team is launching, this role must work with markets to identify opportunities and generate insights that underpin new offerings.
The NextGen DTC Business Development Sr. Manager will:
- Manage strategy development for new NextGen DTC activations across markets and partner with relevant local leads
- Monitor and analyze ongoing NextGen DTC efforts to 1) provide insights to relevant stakeholders, 2) inform other DTC initiatives, 3) design strategies to double down or course correct
- Support S&T initiatives where NextGen DTC is leading
- Identify new opportunities based on external trends and competitor activity
- Educate cross-functional partners on NextGenDTC portfolio and capabilities
- Understand market/sector/brand goals and develop relationships to enable NextGen DTC integration with ongoing sector initiatives
Compensation and Benefits:
• The expected compensation range for this position is between $106,300 – $177,850 based on a full-time schedule.
• Location confirmed job-related skills and experience will be considered in setting actual starting salary.
• Bonus based on performance and eligibility; target payout is 15% of annual salary paid out Annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- Bachelor’s Degree required, MBA a plus
- 7+ years experience in either
- Strategy/Transformation (ideally at a top consulting firm),
- Internal business development (ideally at a leading consumer firm),
- Similar experience in client-facing roles at a leading loyalty program provider,
- Similar experience scaling a Direct to Consumer organization
- Experience working on transformational initiatives and building stakeholder relationships
- Ideally Direct to Consumer and/or Loyalty Program experience
- Strong executive presence and ability to manage up
- Experience independently running projects and workstreams
- Problem solving and solution oriented approach
- Curiosity – we will constantly be learning about new opportunities and the candidate should be a quick study who can propose integrations with our existing and potential portfolio
- Cross functional experience – both the ability to partner cross-functionally and manage projects without reporting lines
- Data driven approach – given the audiences and required transformations, the candidate must be comfortable working with data including identifying new, external sources and insights
- Global outlook with sensitivity and awareness of social and cultural differences
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement