Responsibilities:
- Acts as Project Manager for selected programs within assigned areas, supporting activities related to the assessment, development and promotion of new services, programs, and product lines.
- Monitors, researches, and analyzes political, legal, and regulatory environment affecting areas of assigned responsibility.
- Conducts costing, pricing analysis for existing and proposed services where applicable, and survey competitors’ pricing and reimbursement experience.
- Interfaces with appropriate departments and divisions to obtain strategic information critical to marketing tactics.
- Assists the Marketing Manager in the development and evaluation of comprehensive marketing strategies and direct the implementation of marketing tactics.
- Monitors the effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports.
- Provides information to same CCF departments and divisions regarding updates to marketing tactics.
- When assigned, guides the day-to-day work of Marketing Coordinators, Marketing Specialists, Fellows and interns.
- Utilizes research, manages the implementation and applies the results to the planning process to develop current marketing strategies.
- Participates in the assessment and development of proposed new services that evolve from market research analysis.
- Other duties as assigned.
Education:
- Bachelor’s Degree in Marketing, Communications or related field.
Certifications:
- None required.
Complexity of Work:
- Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision.
- Must be able to work in a stressful environment and take appropriate action.
Work Experience:
- Minimum of three years of experience in program development, marketing, and project management.
- Offset: High School diploma/GED and eight years of experience.
- Offset: Associate’s degree and six years of experience.
Preferred Qualifications:
- Has paid search and social campaign implementation experience.
- Has Google Ads and/or Bing AdCenter certification.
- Has experience working for a brand or an agency.
- Specializes in Paid Search, Digital Advertising or Acquisition Marketing.
- Has knowledge of Google Analytics and Invoca.
Physical Requirements:
- Ability to perform work in a stationary position for extended periods.
- Ability to operate a computer and other office equipment.
- Ability to travel throughout the hospital system.
- Ability to communicate and exchange accurate information.
- In some locations, ability to move up to 15 lbs. .
Personal Protective Equipment:
- Follows standard precautions using personal protective equipment as required.
Keywords: Marketing and Communication Associate, Google Ads, Bing AdCenter certification, paid search, digital ad, acquisition marketing, social campaign, paid search, google analytics, Invoca
Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. Cleveland Clinic is recognized as the No. 4 hospital in the nation, according to the U.S. News & World Report. At Cleveland Clinic, you will work alongside passionate and dedicated caregivers, receive endless support and appreciation, and build a rewarding career with one of the most respected healthcare organizations in the world.
As a Paid Search & Acquisition Associate, you will be responsible for:
• Developing and coordinating the implementation of comprehensive marketing strategies for assigned areas.
• Analyzing background information, data and statistics for assigned areas.
• Managing the implementation of various marketing strategies.
• Assuming project management responsibilities for individual programs or projects.
The ideal future caregiver is someone who:
• Has paid search and social campaign implementation experience.
• Has Google Ads and/or Bing AdCenter certification.
• Has experience working for a brand or an agency.
• Specializes in Paid Search, Digital Advertising or Acquisition Marketing.
• Has knowledge of Google Analytics and Invoca.
By taking this opportunity, you will have a hybrid schedule giving you the comfort of working from home as well as the connection with your team while working in the office roughly once a month.
At Cleveland Clinic, we know what matters most. That’s why we treat our caregivers as if they are our own family, and we are always creating ways to be there for you. Here, you’ll find that we offer: resources to learn and grow, a fulfilling career for everyone, and comprehensive benefits that invest in your health, your physical and mental well-being and your future. When you join Cleveland Clinic, you’ll be part of a supportive caregiver family that will be united in shared values and purpose to fulfill our promise of being the best place to receive care and the best place to work in healthcare.
Pay Range
Minimum hourly: $25.13
Maximum hourly: $38.33
The pay range displayed on this job posting reflects the anticipated range for new hires. While the pay range is displayed as an hourly rate, Cleveland Clinic recruiters will clarify whether the compensation is hourly or salary. A successful candidate’s actual compensation will be determined after taking factors into consideration such as the candidate’s work history, experience, skill set, and education. This is not inclusive of the value of Cleveland Clinic’s benefits package, which includes among other benefits, healthcare/dental/vision and retirement.