Description
About Us: VMLY&R
VMLY&R COMMERCE is WPP’s newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce – this is end-to-end.
We’re committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.
Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.
We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.
Where you shine
VMLY&R Commerce is searching for an exceptional SEM Manager to lead paid search efforts on growing accounts! In this client facing role, you will craft the long-term SEM strategy while engaging in direct optimizations.
What your success will look like
- Plan and Buy Paid Search across a variety brands across search engines.
- Creating media objectives and strategies for SEM campaigns
- Own and Manage SEM campaigns
- Keyword Research and Ad Copy Development
- Manage and maintain SEM budgets or SEM spend summaries
- Track and analyze campaign data to optimize in service of client goals
- Pull data and consolidate insights for media reports for the clients
- Present the results reports to internal stake holders as well as clients
- Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
- Conduct forecasting for annual and monthly client budgets
- Proactively work with cross-functional teams to build and deliver client reporting
- Stay current with new advances in search engine marketing and the competitive landscape & ensure best practice and innovation in all paid search activities
- Proactively seek out new opportunities and make recommendations to grow SEM campaigns through relationships with platform reps & vendors
- Liaise with other channels – Display, Social, TV etc.
- Contribute to RFPs / new opportunities as needed
- Conduct research using media+ tools: Simmons, SEM Rush, Kantar Strategy
Who you are and what you bring
- Minimum 3+ years experience in Paid Search and Retail Media
- Strong Google Ads & Microsoft Ads campaign management experience
- Google Ads & Microsoft Ads certifications
- Strong grasp of Google Analytics – ability to understand tracking, pull reports and troubleshoot
- Expertise in Search Engine Website & Desktop Tools (Google Ads Editor, Bing Ads Editor), Analytical Tools (Google Analytics, Omniture, etc.), Retail Media Networks, and 3rd party platform tools (Skai, Criteo, etc)
- Strong client facing presentation skills
- Experience working with mid-large campaigns (i.e. budgets of $250,000+)
Our Benefits
As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.
- Corporate gift matching program
- Paid time off for volunteering
- Paid parental leave
- Ranked No. 1 in advertising for our adoption assistance program
- Corporate discounts
- VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here (opens in a new tab) for more details.
VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
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