5W is seeking an individual with a passion for Paid Search. As a Paid Search Specialist, your role will be to help execute on a variety of projects. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.
Here’s what you’ll be doing:
- Work directly with clients and internal team to determine the goals of digital plans and campaigns within
- Strategically manage and optimize client campaigns across all Paid Search platforms, including but not limited to Google and BING
- Conduct keyword and competitive research, advise on spend, ad formats, testing, landing pages and BETAs based on clients goals
- Report on channel performance on a daily, weekly and monthly basis and prepare insights and forecasts for accounts
- Construct reports to determine success based on specific metrics and KPIs; optimize and pivot when appropriate
- Guide the strategic implementation of rules, scripts and feed optimizations to further drive performance
- Analyze client business data to determine impact of media efforts
- Ideate creative concepts and work closely with our creative team to produce content that converts
Here’s what you have:
- Minimum of 1-2 years planning and buying digital media with tangible results
- Working or worked at an agency or in agency setting
- Experience working with Google Ads, BING Ads, META, GA4 and other relevant platforms
- Ability to create and present paid search strategies and plans to clients
- Driven, detail oriented, flexible, and team-oriented work ethic
- Attentive ability to manage multiple projects
Why you’ll love working here:
- Competitive salary and extensive benefits & wellness program
- Robust PTO
- Summer Fridays (also Winter, Spring and Fall Fridays!)
- A flexible, hybrid work model
- Family planning support including an expanded parental leave
- Participation in our sabbatical program
- Growth and development initiatives including “5W University”
- Access to season tickets for pro sports teams
- Charitable giving initiatives including company matching donation program and paid volunteer days
NYC Salary Range: $60K-$70K
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications
If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.
For more information please visit: www.5wpr.com