Spectrum Reach ( www.spectrumreach.com ) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
SUMMARY
The Director serves as the Marketing Strategy expert leading, driving efficiencies, and enabling cross-functional teams to build effective National/Agency programs. Aligns national / agency messaging and campaigns with overall brand voice and programs.
DUTIES & RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Responsible for defining National marketing objectives, strategies, and budget needed for the upcoming year. Leads an annual planning process to deliver a fully integrated marketing plan, utilizing both traditional and digital vehicles as appropriate for National, Agency, Adlink, Interconnect, and affiliate business.
- Prioritizes initiatives based on the size of the prize and strategic value. Defines strategy for National audience and segments as well as the role of all channels in achieving the strategic plan in partnership with Sales Leadership.
- Works closely with cross-functional team to develop and execute omnichannel strategies and tactics to maximize business growth.
- Works closely with Brand director to ensure national messaging is aligned with overall brand value proposition. Leverages brand strategy and campaigns to speak to this audience in a way that will resonate.
- Works closely with events & experience team to identify and amplify national / agency programs.
- Analyzes progress against long term brand vision and implements changes to strategy as needed
- Understands advertising trends, research, etc. to ensure the business is utilizing the best tools to connect with consumers and drive awareness and consideration.
- Develops briefs to fulfill communication objectives, advertising and media plans. Evaluates creative and tactics, as well as media execution to ensure communication objectives are met.
- Provides guidance + coaching to team.
- Support leadership with budget management.
- May perform other related duties and responsibilities as assigned and/or required.
QUALIFICATIONS
- Establishes strategic plans and objectives. Makes final decisions on administrative or operational matters and ensures operations effective achievement of objectives
- Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company. Participates in corporate development of methods, techniques and evaluation criteria for projects, programs, and people. Ensures budgets and schedules meet corporate requirements
- Erroneous decisions will have a serious impact on the overall success of functional, division, or company operations
- Advanced business planning and forecasting skills
- Advanced analytic, organizational, and problem solving skills
- Ability to focus on overall strategy of the region
- Advanced team and relationship building skills
- Proven leadership and mentoring skills
- Ability to analyze data and develop and present data driven reports
- Ability to document, prepare and present executive level presentations
- Advanced knowhow of the digital and TV advertising landscape
- Understanding of multiple platform content consumption
- Ability to distill complex information into simple and easy to use sales and marketing materials
- Advanced communication and Power Point skills
- Advanced Intrapersonal skills
REQUIRED WORK EXPERIENCE
Experience in brand or related marketing field and the ability to plan and execute 360 degree marketing campaigns
Experience of integrated advertising experience ideally in the media/advertising industry (Online player, Digital Agency, Cable Distributor or Programmer)
7-10 years
EDUCATION
Bachelor’s degree or equivalent work experience MGN704 334599 334599BR
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
The pay for this position has a salary range of $135,300.00 to $288,100.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.