Parks & Recreation Marketing Specialist

Salary: $24.58 – $31.39 Hourly

Location : Albany, OR

Job Type: Regular, Full-time

Job Number: 00791

Department: Parks & Recreation

Opening Date: 10/09/2023

Closing Date: 10/27/2023 11:59 PM Pacific

General Description

The City of Albany Parks and Recreation Department is hiring for a Marketing Specialist. This position is responsible for communicating Parks and Recreation services, programs and events through social media, electronic media, printed media, and other communication tools. Assists with website, broadcast, and other audio/visual and video productions. Develops and distributes multimedia communication through web, social media, print and other communication tools; and performs other related duties as assigned.

NOTE: This position is full benefits eligible. Out-of-pocket cost for medical, dental, and vision coverage is approx. $48/mo. for employee only coverage up to a max of $137/mo. for family coverage.
Essential Functions/Duties & Responsibilities

The duties listed are intended only as illustrative examples of the various types of work that may be performed by individuals in this classification. Any of the following duties may be performed. These examples are not necessarily performed by all incumbents and do not include all specific essential functions and responsibilities the incumbent may be expected to perform.

1. Develops, implements, and executes strategic marketing plans for Parks and Recreation to attract potential customers and retain existing ones.
2. Coordinates Parks and Recreation print and electronic publications to include designing, editing, printing, and distributing newsletters, recreation guides, advertisements, training manuals and other special publications.
3. Develops community relations strategies to provide the public with accurate information about current and upcoming programs and initiatives.
4. Conducts market research, gathers information, and seeks media opportunities. Develops annual marketing campaign timetables.
5. Creates social media content, campaigns, and advertising, including all recreation and park offerings, class information, volunteer opportunities, event information, and awareness campaigns that build our brand in the community. Provides customer service through social media.
6. Develops and monitors the department’s marketing budgets with the aim of ensuring the department’s financial stability.
7. Performs and manages graphic design development and maintenance. Maintains department web content and online programs/activities (Activate) listings to ensure professional and consistent content in all materials and media outlets.
8. Collaborates with the Communications and Engagement Officer for brand alignment in the community.
9. Provides tabling and engagement at community events and other opportunities that are valuable to the department.
10. Works with Resource Development Coordinator to generate advertising revenue for department publications, website, signage, and other potential sales opportunities.
11. Acts as staff photographer for Parks and Recreation events, ceremonies, and other activities for use in all media formats and coordinates with professional photographers upon requests.
12. Establishes and develops collaborative relationships with foundations, private and non-profit groups, grant funding organizations, and other members of the community.
13. Maintains awareness of current and planned department projects and programs to plan appropriate communication to the community with the goal of evaluating and making recommendations of the effectiveness of communication tools utilizing analytics.
14. Schedules and tasks temporary graphic design staff.
15. Maintains multimedia design and technical quality by staying abreast of current equipment and technology, suggests equipment upgrades when required.
16. Assists with department wide recreation initiatives and special events. Works with team members to ensure successful outcomes. Plans and coordinates programs, presentations, and special events to inform and engage the community.
17. Represents the City of Albany by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor. Regards everyone, internal and external, as a customer and deliver the best service possible in a respectful and patient manner.
18. Works to create a high-performance work culture by demonstrating a positive attitude and modeling the City’s mission, vision, and values. Conducts self with high integrity, proactive in conserving City resources, and seeks and incorporates customer feedback for ongoing performance improvement. Demonstrates continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality customer service.
19. Serves as a member of various City committees as assigned.
20. Assists other staff in the performance of their duties as assigned; and may provide training and orientation to new assigned personnel.
21. Maintains regular job attendance and adherence to working hours.
22. Adheres to appropriate attire, grooming, and hygiene standards established for the position.
23. Operates a motor vehicle safely and legally.
24. Performs other related duties as required/assigned.

Supervision/Lead Work Exercised

This is a non-supervisory position. Lead work/coordination of work of others is not a typical function assigned to this position. Incumbents in this position may provide training and orientation to newly assigned personnel.

Qualifications & Requirements

Education and Experience:

A bachelor’s degree in marketing, journalism, graphic design, communications, recreation, business, or a closely related field and two years of experience in marketing, public relations, communications; or an equivalent combination of education and experience that provides the required knowledge, skills, and abilities. Experience in marketing, design, and public relations preferred. Bilingual applicants (English/Spanish) preferred.

Special Requirements:

1. Possession of or ability to obtain a valid Oregon driver’s license.
2. The individual shall not pose a direct threat to the health or safety of themselves or others.

Knowledge, Skills, and Abilities:

Knowledge of: marketing and promotions, successful communication strategies and best practices, design, campaign planning and administration; production methods for design products; social media platforms; web technologies including content management systems and responsive web design.

Skill in: MS Office applications, Canva visual suite or similar graphic design program; presentation technologies; database and website management; and the ability to learn new technology.

Ability to: communicate effectively, verbally and in writing; understand and carry out written and oral instructions; establish and maintain effective working relationships with employees, other departments, other agencies, interest groups and the public; operate computers for data entry, demonstrate initiative and creativity; and to be accountable to achievement of desired objectives, develop, coordinate, and direct varied activities.

The City of Albany offers a generous benefits package to employees and eligible dependents.

This position is represented by American Federation of State, County, and Municipal employees (AFSCME). For a complete and detailed overview of the AFSCME benefits package,

Salary and benefits are subject to negotiation and, therefore, may change as a result of negotiations.

01

What is your education background? (select the highest level achieved)

• Did Not Complete High School
• High School Diploma or GED
• Technical College
• College Credit Hours Completed Towards a Degree
• AA Degree
• BA or BS Degree
• MA or MS Degree
• PhD

02

Do you have a college degree in recreation, marketing, graphic design, communications, business, or a closely related field?

• Yes
• No

03

Please list your degree field.

04

How many years of experience do you have in marketing and promotion?

• Less than 2 years
• 2-4 years
• 4-6 years
• More than 6 years

05

Please describe the scope of your experience in marketing and promotion.

06

How many years of experience do you have in graphic design?

• Less than 2 years
• 2-4 years
• 4-6 years
• More than 6 years

07

Please describe the scope of your experience in graphic design.

08

How many years of experience do you have managing a business account on social media?

• Less than 2 years
• 2-4 years
• 4-6 years
• More than 6 years

09

Please describe the scope of your experience in business account social media management.

10

Have you received any of the following traffic convictions? Select all that apply.

• One class “A” infraction conviction during the past thirty-six (36) months?
• More than one class “A” infraction conviction between the past (36) and (60) months?
• More than one class “B” infraction conviction during the past twelve (12) months?
• More than two class “B” infraction convictions during the past thirty-six (36) months?
• More than two class “C” infraction convictions during the past twelve (12) months?
• More than three class “C” infraction convictions during the past thirty-six (36) months?
• Any misdemeanor driving convictions within the past twenty-four (24) months?
• Any felony driving convictions within the past sixty (60) months?
• None

Required Question