Overview
Internally slated candidates are being considered for this position. However, all qualified candidates are encouraged to apply.
If you have the passion, creativity and experience to represent a leading global food and beverage company with brands that are respected household names throughout the world, you have the opportunity to become a member of the PepsiCo Beverages North America Brand Communications PR team.
We are seeking a Brand Communications Manager to work on U.S. PR efforts for various beverage brands within the PBNA portfolio. This role resides in a fast-paced and dynamic environment. The candidate will support the Brand Communications Sr. Director and is responsible for overseeing the development of PR strategy, creative and materials, day-to-day press activities, media outreach, budget management, agency support and execution. The ideal candidate will have a knowledge and passion for sports, gaming, music, entertainment and culture.
Responsibilities
- Support team in creating strategic communications plans grounded in key brand priorities for Pepsi and other beverage brands
- Drive awareness of brand programs and elevate reputation of brands against pre-determined brand health metrics
- Support team in always-on earned strategy and execute to elevate brand reputation
- Provide strategic counsel on high-level partnerships and programs including key talent deals, sports and media partnerships
- Create and/or review media materials and provide interview preparation that brings brand messaging to life
- Consistently deliver earned media impressions against pre-determined program goals
- Pitch and provide information to members of the media and relevant influencers, while also cultivating strong relationships with key reporters
- Coordinate with cross-functional partners to ensure brand programs are vetted and approved
- Coordinate with partners in communications to protect brand/company reputation and ensure timely and effective reactive communications and issue/crisis management.
- Coordinate with multiple internal and external stakeholders to ensure alignment
Compensation and Benefits:
- The expected compensation range for this position is between $98,700 – $165,150 based on a full-time schedule.
- Location confirmed job-related skills and experience will be considered in setting actual starting salary.
- Bonus based on performance and eligibility; target payout is 12% of annual salary paid out Annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- 7-9 years of PR experience, including strategic and creative planning, direct interaction with media, and material development
- Los Angeles area preferred, but open to HQ locations such as Purchase, Chicago and Plano
- Experience managing brand communications in a fast-moving consumer goods category preferred
- Excellent oral and written communications skills
- Ability to think out-of-the-box to approach projects on time and within budget
- Strong decision-making and problem-solving skills.
- Strong agency and/or client relationship management skills
- Excellent time management, organizational and project management skills
- Experience with lifestyle and consumer media preferred
- Experience developing and executing PR programs targeting Gen-Z and millennial consumers preferred
- Knowledge of sports, music and entertainment is preferred
- Ability to be proactive and drive alignment in a complex, matrixed environment
- Strong interpersonal skills
- Degree in English, Communications, PR or related field preferred but not required
- Some travel required
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement