Are you an ambitious go-getter who is passionate about data analytics? Want to join an award-winning company culture with solid products and distinguished clients? Does problem-solving in a dynamic, fast-paced environment get you fired up? Do data inaccuracies keep you up at night? If you answered, “Yes,” to all of the above, then we want to hear from you.
As a Performance Marketing Analyst, Lead, you’ll dive deep into big data to extract, analyze, and report on findings that drive growth for Connexity, Inc. and our clients. You’ll monitor and optimize sales performance on high-growth channels (Search, Content, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network.
Responsibilities:
Analytics
Allocation of time: 35%
- Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
- Formulate hypotheses that can be tested, measured, and reported on to a larger audience
- Support business initiatives by identifying key trends in big data that can drive growth for the business
- Validate data integrity in all analyses performed
Operations & Execution
Allocation of time: 35%
- Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer
acquisition on paid traffic channels) and demand (performance management of retailer accounts)
- Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
- Manage the quality of inbound and outbound traffic and optimize toward business targets daily
- Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
- Act as internal and external source expert for accounts & business unit(s) managed
Strategy & Innovation
Allocation of time: 15%
- Produce and present executive reports that provide recommendations to drive high-level decision-making
- Lead projects and pitch ideas for products/processes that enhance operational effectiveness
- Develop project and product roadmaps that support the growth of business units owned
- Remain current on professional and industry developments directly impacting area of responsibility
Leadership & Team Development
Allocation of time: 15%
- Play a key a role in managing and guiding the professional development of junior-level analysts
- Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
- Develop training protocol and onboard new hires to be operationally effective within three months
- Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
- Demonstrate ability to maximize mentee performance and contribution to the team
- Manage and maintain strong relationships with internal teams and external partners
Requirements
- 7+ years of experience in a data analytical role; 5+ years of experience managing paid digital marketing campaigns
- 1+ year(s) of managerial experience; desire to manage and build a team
- Performance marketing / direct response experience required
- BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
- Ability to transform complex facts and figures into plain English that can be easily understood
- Keen attention to detail, financial responsibility, and strong organizational skills
- Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
- Excellent communication skills
- Strong working knowledge of Excel and capacity to work with technical systems and teams
- Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
- Knowledge of SQL, Perl, Python a plus
Benefits
Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA and APAC. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more!
- Health Care Plans (Medical, Dental & Vision)
- Retirement Plan (401k Matching)
- Life Insurance (Basic, Voluntary & AD&D), LTD & STD
- Paid Leave Benefits (Maternity, Paternity & Medical)
- Learning & Development Program (educational tool)
- Flexible work schedules
- Free Food & Snacks
- Wellness Resources
- Equity
We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.
The pay range for this position is $110,000 – $135,000. The pay offered may vary depending on several factors such as job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Bonus, Equity, 401(k) match, and rich benefits.
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