Core Digital Media brands empower people to improve their financial lives every day. We are one of the largest advertisers on the internet and tens of millions of people come to our sites each month. We have helped many of them save thousands of dollars off of a variety of recurring expenses such as their mortgage, insurance premiums, credit card fees, etc. Our websites include LowerMyBills.com, itsHome.com, QuickenCompare.com, and Refily.com, and they provide our consumers with valuable content, tools, service providers and solutions as they navigate some of life’s biggest financial decisions.
Core Digital Media is a proud member of the Rocket Companies family [“RKT” on NYSE] and works in close partnership with its sister companies Rocket Mortgage, Rocket Homes, Rocket Loans and Rocket Money. These companies are all market leaders in their industries and are obsessed with helping their clients achieve the dream of homeownership and financial freedom.
Core Digital Media is committed to building and maintaining a culture of diversity, equity and inclusion, where all are welcomed and have the opportunity to flourish in their careers.
About Core Digital Media
We’ve been crushing it in direct-response advertising for over 15 years, using a combination of people, platforms, and data to turn ad impressions into high-quality customers for our clients. Now, we are looking for another to join the team and continue this tradition.
The Opportunity
We are seeking a strong Performance Marketing Manager who can leverage data and their own creativity to produce highly profitable DR marketing campaigns. This involves strategically testing all available levers, optimizing based on data, and creating compelling creative assets. This role is a very hands-on position with direct management and execution of marketing campaigns for Core Digital Media across social and native platforms.
You
You are creative, analytical, metrics-driven, and action-oriented. You are comfortable taking ownership and developing strategy, as well as rolling up your sleeves to get things done. In addition, you are comfortable writing copy, making images, and editing videos (or are enthusiastic about learning these skills). Ultimately, you have demonstrated an ability and motivation to achieve business goals.
Responsibilities
- Create and manage online paid advertising campaigns across channels
- Optimize available levers to improve campaign performance
- Write compelling copy, edit images, and create videos that drives action online
- Generate new creative concepts and marketing strategies
- Prepare and analyze reports of campaign performance
- Work in a bidded marketing platform to hit marketing and profit KPIs
- Communicate results to internal stakeholders, team members, and management
- Develop a strong relationship with business partners
- Construct intelligent A/B tests to find better performing creative and strategies
- Gain a thorough understanding of assigned verticals
Qualifications
- A four-year college degree with strong computer skills.
- Familiarity with basic online marketing concepts and metrics
- Experience with Microsoft Excel or any other data analytical tools
- Comfortable manipulating and analyzing metrics to make decisions
- Strong communication skills
- Detail-oriented with a high sense of accountability and integrity
- Self-starting with an entrepreneurial spirit
- Motivated by driving results
- Experience with 3rd party marketing platforms such as Nanigans is a plus
- Proficiency with any of the Adobe applications such as Photoshop or Premier is a plus
$70,000 – $84,000 a year
This role is eligible for an annual bonus as well as medical, dental, vision and 401K plan
PLEASE NOTE: This is NOT a fully remote role. This is a hybrid role that requires two days per week in our LA office
Core Digital Media an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Core Digital Media is committed to diversity, equity and inclusion and the principle of equal employment opportunity for all employees. CDM provides employees with a work environment free of discrimination and harassment.