Performance Marketing Specialist
Position Overview:
As a Performance Marketing Specialist, you will play a crucial role in driving the success of digital marketing campaigns by focusing on data-driven strategies to achieve specific business objectives and maximize ROI. Your expertise in various performance marketing channels, analytical skills, and ability to optimize campaigns will be instrumental in attracting potential customers, increasing conversions, and enhancing brand visibility. You will work closely with the Director of Growth Marketing to execute and manage performance-driven initiatives across multiple online platforms.
Key Responsibilities:
â- Performance Marketing Strategy: Collaborate with the marketing team to develop comprehensive performance marketing strategies that align with business goals and KPIs. Identify target audiences, select relevant marketing channels, and design data-driven campaigns.
â- Paid Advertising Campaigns: Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and other relevant channels. Continuously monitor and adjust campaigns to maximize return on ad spend (ROAS) and achieve performance targets.
â- Search Engine Marketing (SEM): Manage pay-per-click (PPC) campaigns, conduct keyword research, and implement bid strategies to improve ad relevance and drive quality traffic to the website.
â- Display Advertising: Coordinate display advertising efforts, including programmatic advertising and retargeting campaigns, to increase brand exposure and engage target audiences effectively.
â- Social Media Advertising: Develop and implement paid social media advertising strategies to reach and engage specific audience segments across various social platforms.
â- Email & SMS Marketing: Create and execute email marketing campaigns to nurture leads and retain customers. Segment email lists for targeted messaging and continuously test and optimize email campaigns for better performance.
â- Analytics and Reporting: Utilize web analytics tools and marketing attribution models to track and measure the performance of marketing campaigns. Generate regular reports with actionable insights and recommendations for continuous improvement.
â- Budget Management: Manage marketing budgets effectively, ensuring optimal allocation across different campaigns and channels based on performance data and business priorities.
â- Market Research: Stay informed about industry trends, competitor activities, and emerging performance marketing technologies and tactics. Apply market insights to enhance performance marketing strategies.
â- Collaborative Approach: Work closely with the creative team, content marketers, data analysts, and other stakeholders to ensure seamless execution and alignment with overall marketing efforts.
Requirements:
â- Bachelor’s degree in Marketing, Business, or a related field. Relevant certifications in performance marketing are a plus.
â- 5 years of experience in performance marketing, digital advertising, or similar roles with a demonstrated track record of delivering successful campaigns.
â- Proficiency in managing and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Business Manager, and others.
â- Strong analytical skills and ability to interpret complex data to make data-driven decisions and improve campaign performance.
â- Experience with web analytics tools (e.g., Google Analytics) and marketing attribution models to measure campaign effectiveness and identify areas for improvement.
â- Excellent communication skills to collaborate effectively with cross-functional teams and present performance reports to stakeholders.
â- Up-to-date with the latest industry trends and best practices in performance marketing.
â- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.