Manager, Marketing & Media Effectiveness, Home & Personal Care

No Relocation Assistance Offered
# 150647 – New York, New York, United States

Do you want to be part of a team that is building a future to smile about? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile…every single day.

This role is a part of the newly created North America Commercial Analytics team that is responsible for driving transformational analytic capabilities, enabling robust business performance. The Marketing and Media Effectiveness (MME) team is a strategic part of our 2025 vision and will enable a step change in driving Colgate Palmolive’s ability to leverage data as a strategic asset.

In this role you will support and enable the MME roadmap. You will own and manage Advanced Analytic work streams for our key category, Home & Personal Care. You will manage the relationships between 3rd party data providers, Media agencies and internal stakeholders to ensure a seamless process. You will need to have a deep understanding of Advanced Analytics methodologies including Marketing Mix and Attribution modeling. You must be a proficient storyteller, and comfortable communicating with senior management. You would need to translate complex Analytics outputs into simple business focused insights and implications. You must have strong analytical ability, intellectual curiosity, and an attitude to stay abreast of advancements in Analytics

What will you do

  • Own and manage the marketing mix modeling and multi-touch attribution analytic programs for Home & Personal Care.
  • Understand early outputs from MMM models, generate hypotheses and formalize final output with Agency.
  • Maintain solid partnerships between media, insights and agency teams to develop and execute the learning roadmap and ensure analytics are effectively embedded in decision making.
  • Think and act with a business lens, leveraging Analytics approaches including econometric modeling techniques, and connecting dots across other insights, to deliver actionable recommendations to business partners.
  • Synthesize data from multiple data sources or external analyses into a cohesive story.
  • Simulate future media plans to quantify the impact from various scenarios or recommendations.
  • Be a key part of the analytics team: establishing methodologies, processes and external partnerships and prospecting for superior Advanced Analytics tools and techniques.
  • Define and execute bi-annual meta analysis leveraging learnings from executed projects.
  • Existing familiarity with Syndicated, POS and Media data streams and thus able to spot outliers/ errors and suggest solutions.
  • Gain deep category and brand knowledge from multiple sources.
  • Actively drive integration of relatively ‘new’ data streams such as digital media data, into Advanced Analytic models.

Basic Qualifications

  • Minimum of 8 years of experience, with deep experience in marketing analytics and/or data sciences.
  • Deep, demonstrable knowledge of advanced analytic methods and modeling techniques, including major analytics attribution methodologies and approaches.
  • Understanding of Point of sale data, major Syndicated data sources, Panel, Financial and Media data.
  • Demonstrated ability to effectively build partnerships and influence stakeholders and decision making.
  • Strong leadership skills and communications (written, verbal and interpersonal) skills, including tact and diplomacy.
  • Ability to devise an effective solution in unstructured situations.
  • Bachelor’s degree in Business, Data Analytics, Computer Science, or any related field.

Preferred Qualifications

  • MBA or MS in quantitative field.

#LI-Hybrid

Salary Range $107,760 – $158,445 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill’s and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject “Accommodation Request” should you require accommodation.

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