Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier-whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions-including retail media, display, video, DSP, measurement, and ad tech solutions-leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.
Analysts are a crucial influencer and we’re seeking a senior analyst relations (AR) expert to lead this important, visible function. Amazon Ads was just named a Leader in The Forrester Wave™: Omnichannel DSP Q3 2023 and we’re looking for someone to build on our momentum and take our AR function to the next level. The ideal candidate will have a successful track record of leading an analyst relations program, ideally in the advertising space across ad tech, video, retail media, or measurement. This person will go deep on our solutions and product roadmap, and offer a perspective on the stories we should tell, when and how we should tell them, and to whom. This is a highly-visible role and you’ll work with product marketing, product, brand, events, and PR leaders to define and reinforce our key messages and ensure successful product launches. You’ll build two way relationships with analysts, relaying our message and using their expertise to influence our products and marketing. You’ll be a trusted partner to senior leaders across Ads, earning your seat at the table. You’re someone who is equally comfortable developing a strategy and messaging, as you are delivering flawlessly against your plan. You thrive working independently and navigating ambiguity and change.
Key job responsibilities
• Lead and optimize AR programs to educate the analyst community on our solutions
• Develop a strategic plan, messaging framework, goals, internal and external stakeholder mapping, and analyst engagement roadmap
• Drive efforts to expand analyst understanding of the unique Amazon Ads approach to brand advertising, retail media, measurement, supply, ad tech solutions, and more
• Secure positive placements for Amazon Ads, proactively and reactively engaging analysts including on evaluations, Magic Quadrants, and other key reports
• Establish mechanisms for gathering analyst data and insights and ensure they inform go-to-market priorities and strategy
• Identify and train a bench of internal speakers to engage analysts on key topics, including preparing them for each analyst engagement
• Oversee ongoing AR program activities such as analyst briefings, events, inquiries, reporting, and other core tactics
• Influence senior leaders and cross functional stakeholders, using analyst insights to influence product roadmaps, product positioning, and marketing campaigns
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
– 11+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience communicating results to senior leadership
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
– 10+ years of analyst relations experience ideally in the advertising space across adtech, video, retail media, or measurement.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.