Amazon’s growth requires leaders who move fast, have an entrepreneurial spirit to create new products, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems. We are looking for a smart, customer-obsessed, and analytical Principal Product Marketing Manager to to own and execute the product marketing strategy for the Amazon Appstore across our offsite channels and third-party devices (3P). The role blends aspects of B2C marketing, product management and developer evangelism and entails a deep understanding of online consumer behavior and passion for creating world class customer experiences.
As a Principal Product Marketing Manager for the Amazon Appstore you will be responsible for driving a best in class customer experience for third-party Android devices and Windows 11 by (1) executing compelling campaigns that feature content, (2) crafting plans for launching targeted promotional and performance marketing campaigns, (3) partner with our BD team to create the sales enablement materials for new and existing Amazon Appstore developers and (4) developing messaging, content segmentation, and customer segmentation strategies to drive customer acquisition, increase customer engagement and improve monetization. You will have an eye for compelling merchandising, an aptitude for data-analysis, and a passion for continuous content testing. You will hold a high bar for measurement of merchandising activities and will define success metrics, measurement methods and reporting processes for your efforts. You will learn from and share best practices across Amazon teams. Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment.
Key job responsibilities
- Creating and executing a merchandising campaign calendar across website, mobile apps, and other devices including new content launch support and seasonal promotional campaigns.
- Developing a deep understanding of the drivers of purchase behavior, customer activation and ongoing engagement and translate those insights into innovative campaigns and promotions.
- Using quantitative and qualitative data to optimize campaigns, messaging and CX and applying insights to the ongoing traffic and promotional strategy.
- Working closely with product and tech teams to test and implement new features and influence product roadmap.
- Partnering with our marketing and BD teams to craft and execute promotional events and bespoke content launches.
- Identifying opportunities for content scheduling and process efficiency and automation, working cross-functionally to implement them.
- Work with research team to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities.
About the team
The Appstore mission is to “create delightful and essential experiences that amplify the joy of mobile apps on any device.”
BASIC QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.