Job Type
Full-time
Description
Yanmar Compact Equipment North America designs, manufactures and supports a complete range of compact equipment including compact track loaders, mini excavators, wheel loaders and construction equipment for use in such markets as construction, landscaping, utility, land management and agriculture. The products are sold primarily through a third party, independent dealer network.
Position Summary
The Product Management Specialist provides product expertise and market intelligence on Compact Construction Equipment to the Product Management Team. This candidate must have knowledge of the compact construction industry, YCENA, and competitive products and use this information to initiate product enhancement recommendations for current products and make recommendations for new products. Serve as conduit between users, Dealers, and YCENA to provide market information and positioning strategy. Assist in various roles of the product management function. Travel is required.
Job Functions
- Provides competitive analysis including gathering, analyzing and organizing data, market trends, identifies market opportunities, advises on pricing and promotional decisions, and provides recommendations and guidance.
- Interpret market trends, gather consumer feedback, identifying growth opportunities, idea generation and communication back to the organization.
- Identifies target markets and market penetration strategies.
- Act as Customer Advocate and Voice of The Customer; Understand the aspects of a customer’s business which applies to our product offerings by capturing and articulating market problems and translating them into market requirements for product management including design, performance needs, features and options.
- Assist in the creation and development of new products, performing ongoing market research, tracking customer satisfaction, and measuring product success.
- Aware of customer needs, competitors’ product offerings, customer’s buying preferences, and competitive advantage/disadvantage.
- Participates in industry associations to become familiar with the major contractors/dealers in the industry; Supports and attends trade-shows and events for the specific markets.
- Support product training and training material production
- Provide technical sales support to the field team.
- Assist in managing the product line throughout the life cycle products.
- Understand Compact Equipment Division products and serve as an expert on equipment. Provide knowledge and support for strategic marketing decisions.
- Assist in a market pricing data compilation and generation of pricing strategies.
Supervisory Responsibility
- None
Requirements
Knowledge, Skills, and Abilities
- Knowledge of construction equipment, attachments and their usage.
- Ability to interact with the public in a polite and professional manner.
- Ability to speak and present information effectively to small and large groups.
- Ability to work 8+ hours per day in a plant/office setting. Must be able to navigate all areas of the building and facility as needed. May occasionally lift and move up to 20 pounds in an office, customer or similar setting. Must be aware of surroundings.
- Appropriately interact with others in stressful and busy situations.
- Regular and reliable attendance is required.
- Ability to travel domestic and international, up to 30%
Job Qualifications
- BS in Business, Marketing or a related field or 3+ years relevant experience.
- Minimum three (3) years of experience with construction equipment product (compact preferred) or similar products with progressive level of responsibility.
- Advanced Microsoft Office skills.
- This position is full time and based in Grand Rapids, MN or Adairsville, GA.
The above Job Description is not intended to be an all-encompassing list of responsibilities, skills, efforts or working conditions associated with this position. It is intended to be a guideline reflecting the principle activities.
Salary Description
$62k-67k/year