The Amazon F2 (Fashion, Sports & Outdoors) Marketing & Branding team is responsible for creating breakthrough marketing strategies and content to reach and resonate with today’s audience. We aspire to meet customers wherever they may be-on social media, on their phones and devices, across the site, in their inboxes-and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. Each day feels a little bit different on this team, as we produce and promote content for an exciting array of brands, products, experiences, categories, events, and features. We challenge ourselves to produce bar-raising, engaging, and creative content – but above all else, we want to (1) make shopping fun and (2) tell stories we can be proud of.
As part of our expansion, the Amazon F2 Marketing & Branding team is seeking a Marketing Manager to lead our Amazon.com Homepage strategy. This role will define an always-on fashion, sports & outdoor presence on the Homepage channel, act as a primary point of contact in partnership with central homepage teams, and develop a best-in-class homepage playbook to share with broader homepage stakeholders within the F2 marketing organization.
The individual in this role Thinks Big to activate innovative campaigns, Dives Deep to gather evolving customer and channel insights to inform and optimize the Homepage strategy, and holds relentless Customer Obsession to ensure our customers feel inspired when visiting Amazon.com’s Homepage. As a member of our team, this individual will be responsible for building highly effective partnerships with our internal creative, marketing, and tech teams, including Fashion, Sports & Outdoors marketing/creative partners, Customer Journeys, Online, Owned & Operated (O3T), RBS, Softlines Discovery Tech, P13N, and Percolate.
Key job responsibilities
- Build & Launch Homepage campaigns using Content Symphony/Harmony
- Pull data using Sophia Analytics and/or Carboard analytics
- Share weekly performance, learnings, upcoming launches with Senior Leadership during Weekly Business Reviews
- Input Homepage strategies/performance recaps into forward-looking strategy docs and/or hindsight docs (e.g. QBR/OP1)
- Partner with Central Homepage teams to secure high-visibility placements for upcoming moments of newness/PR-led launches
- Partner with internal Homepage stakeholders to ensure best-in-class strategy is being implemented across all members who building Homepage campaigns on our team
- Partner with Internal Creative Partners to develop and create best-in-class visuals & copy for our Homepage campaigns
- Partner with Automation & Tech POCs to develop and optimize automated content on Homepage
A day in the life
A day in the life could include:
(1) Building & launching Fashion, Sports & outdoors campaigns on the Amazon.com Homepage
(2) Pulling data from the Homepage channel to understand trends in customer engagement and optimize strategy based on what’s working well.
(3) Inputting campaign requests to our Creative team for forward-looking seasons, launches, High-Velocity Events (HVEs), etc.
(4) Advocating for Fashion, Sports & Outdoors campaign presence and improvements with central stakeholders (Customer Journeys, O3T) during moments of newness/HVEs.
(5) Partnering with our internal Automation SME to concept and test new automated Homepage widgets to scale our presence on the channel.
About the team
We’re a team of 50+, including product marketers, marketing strategists, visual designers, copywriters, merchandisers, channel leads, and beyond, sitting in NYC, Seattle, and Santa Monica. Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, large-scale 360-marketing campaigns, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer.
BASIC QUALIFICATIONS
- Experience managing and measuring marketing performance in various channels
- Experience managing large amounts of data, including customer segments and online campaign metrics
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Knowledge of analytical reporting tools (ie Excel, Tableau)
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $87,300/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.