Salary : $52,503.59 – $73,877.83 Annually
Location : Sacramento, CA
Job Type: Full-Time Career
Job Number: 017022-23-CDD
Department: Community Development Department
Division: Animal Services
Opening Date: 08/29/2023
Closing Date: 9/12/2023 11:59 PM Pacific
THE POSITION
With supervisor approval, incumbents may be eligible for intermittent remote work; however, they must physically reside within the State of California with the ability to report to Sacramento-based physical worksites daily if required.
IDEAL CANDIDATE STATEMENT
The City of Sacramento’s Front Street Animal Shelter is a seeking a Public Information Coordinator who is a skilled communicator and content creator to further its mission of helping as many animals and people as possible both at the shelter and in the community. This position will be responsible for creating effective social media campaigns, email campaigns, online fundraisers, and appearing on television news and other media. The ideal candidate will be highly creative, possess exceptional writing skills, and have experience creating social media content, graphics, videos, and other content in a professional setting with demonstrable results.
To develop and implement informational and educational programs through partnerships with businesses, community groups, and other institutions; to coordinate promotional and special events for a department; and to produce a variety of informational materials and publications.
SUPERVISION RECEIVED AND EXERCISED
Direction is provided by higher level management staff.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Depending upon assignment, duties may include, but are not limited to, the following:
– Research and write informational material for departmental publications and promotions, including the writing of brochures, reports, magazine articles, newsletters, public service announcements, press releases, and related materials; edit material received from other sources.
– Initiate meetings with members of the business community and community groups to develop joint promotional ventures.
– Identify opportunities for promoting the department and its message through non-traditional venues.
– Release information to the news media and the public regarding department activities, policies, statistics, and promotional and special events.
– Represent the department in interviews with broadcast and print media.
– Respond orally and in writing to inquiries regarding departmental activities and events.
– Create or participate in the selection of drawings, charts, graphs, photographs, posters, and other illustrative materials used in publications and promotional projects.
– Design format for brochures and related materials.
– Produce graphic designs using a desk-top publishing system.
– Coordinate and stage special events to introduce City programs and facilities; recommend and contact appropriate promotional media.
– Take photographs for publications and audio-visual slide presentations; write scripts for slide and video presentations.
– May create paste-ups and copy layouts using written and illustrative materials.
– May develop time frames and budget requirements for publications and events; solicit bids and recommend vendors; recommend design, color, graphics and appropriate media in accordance with budget restraints.
– May write printing specifications, including size and face of type, paper stock, and relationships of inks and colors.
– Perform related duties as assigned.
QUALIFICATIONS
Knowledge of:
– Basic functioning of print and broadcast news media, preferably including a familiarity with the local media marketplace.
– Event coordination and planning procedures and techniques.
– Corporate marketing strategies and practices.
– Principles and methods used in researching, organizing, writing, editing, and producing copy.
– Proper English usage, including grammar, vocabulary, spelling, punctuation, and organization.
– Graphic design principles and techniques.
– Printing processes, including format, paste-up, layout, paper stocks, type faces and sizes, binding systems, and multi-color reproduction.
– Basic photography.
– Public relations and promotional methods.
– Event coordination and production.
Ability to:
– Identify non-traditional marketing opportunities through new partnerships and associations.
– Research, analyze, organize, edit, write, and design informational material for publication and presentation.
– Select or create graphic illustrations.
– Learn to operate a desk-top publishing system.
– Meet publication and distribution deadlines.
– Write printing specifications.
– Coordinate and promote events.
– Take high-quality photographs.
– Communicate clearly, orally and in writing; make effective oral presentations before various audiences.
– Establish and maintain cooperative relationships with those contacted in the course of work, including members of the business community, community groups, news media, and the general public.
EXPERIENCE AND EDUCATION
Experience:
One year of experience in developing and planning events and promotional activities and in writing material for publication.
Education:
Graduation from an accredited college or university with a Bachelor’s degree in journalism, communications, public relations, or a closely related field. A liberal arts degree is acceptable provided course work included a minimum of 15 semester or 21 quarter units in a field(s) outlined above.
– OR –
Experience:
Three years of experience in developing and planning events and promotional activities and in writing material for publication.
Education:
Graduation from an accredited college with an associate’s degree in journalism, communications, public relations, or a closely related field.
PROOF OF EDUCATION
Proof of education such as, but not limited to, university/college transcripts anddegrees should be submitted with your application and will be required at the time of appointment. Unofficial documents and/or copies are acceptable.
An applicant with a college degree obtained outside the United States must have education records evaluated by a credentials evaluation service. Evaluation of education records will be due at time of appointment.
SPECIAL QUALIFICATIONS
Driver License:
Possession of a valid California Class C Driver License at the time of appointment. Loss of the Class C License is cause for discipline. Individuals who do not meet this requirement due to a physical disability will be reviewed on a case-by-case basis.
PROBATIONARY PERIOD:
Employees must complete twelve (12) months of probation at a satisfactory performance level prior to gaining permanent status.
THE SELECTION PROCEDURE
Please note, the City of Sacramento’s preferred method of communication with applicants is via e-mail. As such, please ensure you verify the e-mail address on your application, and check your e-mail frequently, including your spam and junk folders. All e-mail notifications can also be accessed through the governmentjobs.com applicant inbox.
1. Application: (Pass/Fail) – All applicants must complete and submit online a City of Sacramento employment application by the final filing deadline;
- Employment applications must be submitted online; paper applications will not be accepted.
- Employment applications will be considered incomplete and will be disqualified:
- If applicants do not list current and/or past job-related experience in the duties area of the “Work Experience” section. Note: Qualifying experience is based on full-time experience (40 hours per week). Qualifying experience is calculated to the full-time equivalent (pro-rated if less than 40 hours/week).
- If “see resume” is noted in the “Work Experience” section; a resume will not substitute for the information required in the “Work Experience” section.
2. Training and Experience Exam: (Weighted 100%) – The questions located at the end of the application are the Training and Experience (T&E) Exam. Responses to the T&E questions will be rated and scored. This exam will evaluate the relevance, level, and progression of a candidate’s education, training and experience. The exam score will determine your ranking on the eligible list for this job. When completing the T&E questions, please note:
- Responses to the T&E questions must be submitted online; paper questionnaires will not be accepted.
- A resume will not substitute for the information required in the T&E questions.
3. Eligibility: Candidates who pass the Training and Experience Test will be placed on the eligible list. The hiring department may contact candidates for interview at any time during the life of the one-year list. Candidate’s eligibility expires one year from the date of notification of a passing score for the Public Information Coordinator examination.
4. Screening Committee: (Pass/Fail)- All candidates that pass the examination and are in one of the top three ranks will have their application forwarded to the hiring department for review. The hiring department will select the most competitive applications for further consideration. Human Resources will only evaluate employment applications for the minimum qualifications, as stated on the job announcement, for applications selected by the hiring department.
5. Conditional Hire: Upon receipt of a conditional offer, the selected candidate must complete and pass LiveScan/fingerprinting. If applicable, candidates may also need to pass a pre-employment medical exam, controlled substance and/or alcohol test, and possess any required licensure or certification prior to receiving a start date from the Department. Failure to meet these prerequisites will be grounds for withdrawal of your conditional offer of employment.
QUESTIONS:
For questions concerning this job announcement and the application process:
- Please visit for a comprehensive, step-by-step guide to the application process.
- For technical support between 6 AM – 5 PM PT, contact Live Applicant Support at (855) 524-5627.
- Visit the City of Sacramento Human Resources Department website at ;
- Send an email to ; or
- Call the Human Resources Department at (916) 808-5726
Bilingual Pay
Did you know that the City offers bilingual pay? That’s right, most labor agreements offer the option of providing employees with bilingual pay if the department deems it to be operationally necessary.
Pension Reform Act
The City of Sacramento is covered by the California Public Employees’ Retirement System, and as such, must adhere to the California Public Employee’s Pension Reform Act (PEPRA) of 2013. Please note that the provisions within this act may affect or impact an applicant’s eligibility and/or selection for open vacancies at the City of Sacramento.
Equal Opportunity Employer
The City of Sacramento is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
Additional Information
Civil Service Rules:
Union Contracts:
Salary Schedule:
01
APPLICATION: I understand my application must meet the minimum qualifications for consideration of employment with the City of Sacramento. The experience I list in the duties area of the “Work Experience” section of the employment application will be used to determine if I meet the minimum qualifications as stated on the job announcement. A resume, responses to the supplemental questions requiring a narrative response, employment history listed elsewhere in the application or attachments will not substitute for the information required in the “Work Experience” section of the employment application. Position/job titles will not be considered in determining eligibility for meeting the minimum qualifications for this position. Note: Qualifying experience is based on full-time experience (40 hours per week). Qualifying experience is calculated to the full-time equivalent (pro-rated if less than 40 hours/week).Please refer to the City of Sacramento’s Applicant Resources Page for Screening Instructions: http://www.cityofsacramento.org/HR/Divisions/Talent-Acquisition-and-Workforce-Development/Applicant-Resources
- Yes
02
PROOF OF EDUCATION: I understand proof of education, such as, but not limited to, university/college transcripts and degrees should be submitted with my application and will be required at the time of appointment.Please refer to the City of Sacramento’s Proof of Education Requirements (https://www.cityofsacramento.org/HR/Divisions/Talent-Acquisition-and-Workforce-Development/Applicant-Resources) for information on accepted documentation.
- Yes
03
EDUCATION CONFIRMATION: I attest I possess or will possess the following education by time of appointment:
- Bachelor’s degree or higher in journalism, communications, public relations, or a closely related field.
- Bachelor’s degree or higher in liberal arts with a minimum of 15 semester or 21 quarter units with coursework in journalism, communications, public relations, or a closely related field.
- Associate’s degree in journalism, communications, public relations, or a closely related field.
- None of the above.
04
SUPPLEMENTAL QUESTIONNAIRE: The answers to the questions below will be reviewed by the hiring department along with the information provided in your employment application. Therefore, your answers must be consistent with your employment application information (especially in the “Education” and “Work Experience” sections), must be unambiguous, and must contain sufficient but concise detail and organization. A resume will not be accepted in lieu of completing this Supplemental Questionnaire. Lack of clarity, incomplete or inconsistent information, and/or disorganized presentation may negatively affect the hiring department’s review of your Supplemental Questionnaire. I understand and agree to the above instructions.
- Yes
05
Please describe any fundraising experience you have.
06
Please describe any experience you have with photography, graphic design, and video editing.
07
Please describe your experience with social media campaigns and tell us your philosophy for what makes a social media post effective.
08
TRAINING AND EXPERIENCE EXAMINATION: The following questions are the Training and Experience (T&E) Examination. In addition to the City of Sacramento employment application, applicants must complete and submit online responses to the T&E questions. This exam will evaluate the relevance, level, and progression of a candidate’s education, training and experience. Therefore, your responses to the supplemental questionnaire should be thorough and complete because the exam score will determine your ranking on the eligible list for this job. In accordance with the City of Sacramento’s Racial and Gender Equity Action Plan (RGEAP), this examination contains non-binary names and pronouns. For additional information regarding the City’s RGEAP, please copy and paste the following link into a web browser: http://www.cityofsacramento.org/-/media/Corporate/Files/CMO/City-of-Sacramento-RGEAP-v810012020.pdf?la=enI understand and agree to the above instructions.
- Yes
09
Select the one option that best describes your experience presenting informational material to various groups including but not limited to: targeted audiences, business communities, and/or members of the public.
- Three years or more
- At least two years, but less than three years
- At least one year, but less than two years
- At least six months, but less than one year
- Less than six months
10
Select all the boxes that best describe the methods you have used to promote special events and/or programs.
- Broadcast Media and/or Press Release
- Social Media
- Flyers/Brochures
- Newsletters
- Paid Advertisement
- Video Presentations
- Radio
- Networking/Word of Mouth
- Branded Merchandise
- None of the above
11
Select the one option that best describes your experience responding to the media on behalf of an organization following a controversial situation.
- Three years or more
- At least two years, but less than three years
- At least one year, but less than two years
- At least six months, but less than one year
- Less than six months
12
Select the one option that best describes your experience producing, writing, editing and/or designing informational material for publication.
- Three years or more
- At least two years, but less than three years
- At least one year, but less than two years
- At least six months, but less than one year
- Less than six months
13
Select the one option that best describes your experience establishing and maintaining effective working relationships with leadership, colleagues, community groups, and/or the news media to promote a special event.
- Three years or more
- At least two years, but less than three years
- At least one year, but less than two years
- At least six months, but less than one year
- Less than six months
Required Question