$19.24 – $30.78 Hourly
$40,018 – $64,029 Annually
This position is a Pay Band 60
Posting Details
THIS POSTING WILL BE USED FOR ONGOING RECRUITMENT AND MAY CLOSE AT ANY TIME. APPLICANT LISTS MAY BE SCREENED MORE THAN ONCE.
Why does the job exist?
Please visit us at www.NMFarmandRanchMuseum.org
Created in 1978 by the New Mexico Legislature, the Department of Cultural Affairs represents New Mexico’s dedication to preserving and celebrating the cultural integrity and diversity of our state. The Department oversees a broad range of New Mexico’s arts and cultural heritage agencies. These include 15 divisions representing a variety of programs and services.
The Public Relations Specialist maintains the brand, identity, and reputation of the New Mexico Farm & Ranch Heritage Museum. The position is responsible for building and implementing strategies for the Museum’s public relations, social media, website, and marketing effort.
How does it get done?
For at least 4,000 years, people have been growing food in this region, and the New Mexico Farm & Ranch Heritage Museum (Farm & Ranch) in Las Cruces, tells this amazing story through interactive exhibits, demonstrations, oral histories, objects, and educational programs. The campus features several barns, animals, a greenhouse, play areas for children, an amphitheater, the Heritage Garden, and much more. Permanent and changing exhibits, as well as a theater, library, gift shop, snack bar, and meeting rooms are located in the 100,000-square-feet, ranch-style Bruce King Building. The combination of the beautiful, spacious main building and the 47-acre property with barns, trees, gardens, and animals create a physical working environment that is outstanding. The Museum’s staff members come from a variety of backgrounds and combine their skills to make an efficient, positive team.
In collaboration with leadership, the Public Relations Specialist serves as a designated spokesperson for Farm & Ranch and responds to requests for information from the media, the public, and stakeholders. They develop communications strategies for the Museum in support of exhibitions, education and outreach activities, events, and other sensitive issues and collaborate with New Mexico Department of Cultural Affair’s (NMDCA) communication team on its master plan. They prepare and distribute news releases and media alerts, cultivate and maintain relationships with local and regional media outlets, send direct pitches and follow-up communications, develop press kit materials, and plan media events. They prepare or edit organizational publications for internal and external audiences, including newsletters, marketing collateral, and reports. They seek to understand the attitudes and concerns of community, employee and public interest groups to establish and maintain cooperative relationships between them and representatives from print, broadcast, and online journalism. They gauge public opinion through surveys, polls, and social media listening. In collaboration with the DCA marketing and branding manager, they assist with advertising and promotional campaign development and implementation, and special marketing events. They maintain and manage content on websites and assist in acommunication efforts. They strategize on the post content for Farm & Ranch social media platforms and provide content for the NMDCA main social media pages. They track, evaluate, and share results of PR and social media efforts, and coordinate scheduling and logistics as necessary.
Who are the customers?
This position serves the residents of New Mexico, Museum visitors, Museum staff, stakeholders, and the Department of Cultural Affairs staff.
Ideal Candidate
The ideal candidate has a Bachelor’s degree in communications, public relations, journalism, marketing, museum studies, history (applicable to primary role support), English, or creative writing. The candidate is a confident communicator and presenter with strong writing, editing, proofreading (with AP stylebook expertise), layout and design, professional printing/publishing skills. The ideal candidate has excellent project and time management skills with the ability to work with multiple and diverse groups of clients; has a wide degree of creativity, a strong knowledge and understanding of current trends in digital media/social media, and expertise learning online tools and resources; and is self-motivated with a positive, professional, and flexible approach to their role. The candidate has experience with photography and videography and is familiar with website design and management.
Minimum Qualification
Associate’s degree in Publications, Journalism, Communications or related field and two (2) years of experience in public relations. Substitutions Apply. See Substitution Table below.
Substitution Table
These combinations of education and experience qualify you for the position:
Education Experience Education Experience 1 High School Diploma or Equivalent AND 4 years of experience OR High School Diploma or Equivalent AND 4 years of experience 2 Associate’s degree in the field(s) specified in the minimum qualification AND 2 years of experience Associate’s degree or higher in any field AND 4 years of experience 3 Bachelor’s degree or higher in the field(s) specified in the minimum qualification AND 0 years of experience
• Education and years of experience must be related to the purpose of the position.
• If Minimum Qualification requires a specific number of “semester hours” in a field (e.g. 6 semester hours in Accounting), applicants MUST have those semester hours in order to meet the minimum qualifications. No substitutions apply for semester hours.
Employment Requirements
Employment is subject to a pre-employment background investigation and is conditional pending results. Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification as a condition of continued employment. Must possess and maintain a valid New Mexico Driver’s License.
Working Conditions
Work is performed in an office setting. Requires sitting and extensive use of computer and telephone. Occasional after-hours and weekend presence required onsite at events. There is occasional in-state travel.
Supplemental Information
Benefits:
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Agency Contact Information: Desirie Lara (575) 740-7457 or Email: desirie.lara@dca.nm.gov Email
For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement.
Bargaining Unit Position
This position is covered by a collective bargaining agreement and all terms/conditions of that agreement apply and must be adhered to.