Job Description
Love. It’s what makes Subaru, Subaru®. And as a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.
Summary:
Oversees the implementation of strategy, planning, development, and production of all creative assets for the Care Connect retailer platform, Trade Up Advantage equity mining program, and News Connect custom retailer e-newsletter with a focus on increasing customer engagement and sales. Provides guidance regarding creative direction and strategies to Subaru of America stakeholders and third-party creative agency with the purpose of supporting national sales, service marketing, and zone initiatives via the retailer platform.
Primary Responsibilities:
- Maintains responsibility for planning the implementation of Care Connect creative asset strategy with support from Retail Relationship Marketing Manager and overseeing creative brief development directly with agency partner. Ensures the design and on-time delivery of national, regional, and retailer-level marketing campaign creative with the Retail Relationship Marketing Manager and the Care Connect Platform team. Assets may include email, direct mail, SMS, social media, and other applicable communication channels.
- Operates as the creative liaison with multiple Subaru of America (SOA) stakeholders and agency partners looking to utilize the Care Connect platform to convey their marketing message. Works directly with stakeholders to encapsulate their vision and ensure it aligns with messaging guidelines.
- Operates as the team creative liaison for other corporate and regional marketing initiatives; collaborates with and provides guidance to agency partner to develop marketing materials for Headquarters or Regional Marketing staff for events and initiatives such as national sales and service events, new product launches, and Share the Love and Love Promise. Ensures that materials and messaging resonate with customers, remain consistent across multiple platforms, and support the retailer voice. Determines usage of appropriate awards and accolades in relevant creative templates by working with Brand Launch Specialist.
- Owns the content approval process with limited oversight from Retail Relationship Marketing Manager on all creative materials for retailers (customer-facing) between business owners, Legal, Subaru Ad Fund, and ad agencies to ensure brand and legal compliance and synergy with national campaigns and day to day Care Connect marketing creative operations.
- Maintains accountability for the Care Connect Logo Identification Guide to update as needed, as the program evolves and changes.
- Maintains responsibility for day-to-day relationship with vendor to keep vendor accountable for meeting all requirements and deadlines as directed by the SOA team. Works with Retail Relationship Marketing Manager to review and provide approval on vendor quotes.
- Develops supporting point of purchase (POP) materials for Trade Up Advantage program with internal SOA stakeholders. Works with vendor partners to create, advertise, and distribute for retailers.
- Acts as News Connect e-newsletter editor, overseeing the editorial calendar, solicitating and procuring content from stakeholders, and working with the Retail Relationship Marketing Specialist to provide vendor copy direction and approving all newsletter articles.
- Recommends and implements new processes to streamline creative throughput. Coordinates Proof HQ licensing and serves as day-to-day lead for Proof HQ internal SOA Process.
- Leads day-to-day Care Connect needs relevant to the IMPACT, equity mining tool (EMT) web services with SOA stakeholders (including Information Technology), and agency partners. Aligns these services with overall Marketing campaigns and objectives to drive sales and retailer sentiment overall.
- Plans, budgets, and oversees the Care Connect trade show exhibit for the National Business Conference with Retail Relationship Marketing team. This includes layout and design, developing a charity component, procuring charity partner, sourcing promotional items, building the exhibit, overseeing
Additional Responsibilities:
- Assists the Retail Relationship Marketing Manager in ad-hoc marketing projects or needs, including but not limited to presentations, reports, miscellaneous projects, etc.
- Provides direction and recommendations to help multiple SOA departments and the field to optimize the benefit of the Care Connect platform.
- Helps to oversee day-to-day responsibilities of team intern, ensuring a positive and rewarding experience.
Required Skills & Abilities:
- Experience tracking and overseeing creative marketing materials at tier 3 levels.
- Experience overseeing vendor operations and deliverables.
- Ability to translate Subaru brand into retailer voice with consistent and effective messaging.
- Ability to handle multiple projects under tight deadlines.
- Forward thinking to anticipate future trends.
- Strong written and verbal communication skills and the ability to work with and influence others outside the team, including vendors.
- Ability to show attention to details and meet deadlines.
- Proficient in Microsoft Office suite.
- Proficiency in Proof HQ, Photoshop, and Illustrator strongly preferred.
- Experience with retail automotive dealership marketing needs preferred.
- Thorough understanding of SOA national, regional, and retailer operations preferred.
- Project management certification preferred.
Education/Experience Requirements: BA/BS with 4 to 6 years of relevant experience
Work Environment
- Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
- Required Travel: 10%
Compensation: The recruiting base salary range for this full-time position is $65800- $85000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (P2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
- Medical, Dental, Vision Plans
- Pension, Profit Sharing, and 401K Match Offerings
- 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days
- Tuition Reimbursement Program
- Vehicle Discount Programs
- See our Careers landing page for additional information about our compensation and benefit programs