You will be responsible for the SEO of a handful of websites in the lawsuit loans space. If you have SEO experience, that is great. If not, that is OK too. We are first and foremost looking for the right soft skills and culture fit. We will train you if you don’t have SEO skills.
With that said, here is what your workload will look like:
- Content Strategy – You will use the keyword cluster (aka hub and spoke) model of content marketing to determine the content strategy and map out the content calendar.
- Content Creation – You will be expected to leverage AI to create 10 articles per month. With good research and prompt engineering, AI will get you 80% of the way done very quickly. You will need to fact check the writing, add internal links and work with our copyeditor to polish the content. You will have a design team and developers at your disposal who can help make the content more helpful and engaging to readers.
- Link Building – You will use a combination of content promotion and networking strategies to perform link building and will be given a small monthly budget to work with. You will have junior SEOs who can help with link building outreach and negotiation.
Responsibilities…
- Keyword research
- Content strategy
- Content creation
- Delegate and oversee menial SEO tasks to junior staff
- Create and improve SOPs
- Link building
- Technical SEO audits and improvements
- Time tracking
Tools at your disposal…
- Asana
- Notion
- Zoom
- Slack
- WordPress
- Make.com / Zapier
- Ahrefs
- Clearscope
- Keyword Insights
- Jasper.ai
- ChatGPT
- Open AI GPT4 API
- Grammarly Premium
- Local Viking
- Screaming Frog
- A development team
- A design team
- Several SEO courses
Thoughtful conversations…
Two of our goals as a company are to mitigate risk and improve the odds of success. In order to do that we need to be able to engage in honest and thoughtful conversations.
The framework for accomplishing this is called exploratory thought. Our conversation pillars are:
- A focus on accuracy and truth-seeking
- Accountability (be ready to back up your claims)
- Openness to a diversity of ideas
A commitment to this framework is a commitment to thoughtful disagreement. Disagreement is uncomfortable but it is necessary in order to optimize our decision-making.
The best ideas have to win.
Empathy and kindness…
If there is one thing the world could use more of, it is empathy.
We must take an empathetic approach when interacting with our team, our clients, and their customers.
With our team, go the extra mile to make things easier for others. Let them focus on what they do best. For example, we have incredibly thorough content briefs because we want the writer to focus on what they do best, the writing.
Use the #kudos channel in Slack, to let others on the team know they’ve done a great job.
With our clients, make no assumptions about their intentions. Kill them with kindness. If they do not get back to you with something you need, be pleasantly persistent.
Speed over perfection…
Moving fast is how we learn fast.
Perfectionism kills speed and we do not care for it here. Use the MVP (minimum viable product) methodology.
Requirements
Soft skills…
- Adaptable – You are ok building the plane in the air as we fly it. Being a smaller team, we don’t have perfect SOPs for everything; in some cases, we don’t have SOPs. Part of your job will be to build these out so that your job is easier the next time you do the task.
- High Agency – You are resourceful. You are skeptical towards “best practices”. You are a locus of control.
- Curious – You must love learning.
- Communicative – Quick to ask for help when necessary. If you don’t have all the information you need, or you’re not sure about something related to an assignment, you don’t wait around for someone to figure out that you’re stuck. You ask your supervisor or another teammate for help right away so that you can get started and turn your work in on time.
- Efficient – You think in systems and look for ways to increase efficiencies in your work and in the company. If you find yourself doing the same task over and over again, you ask yourself, “Can this be automated or delegated?”
- Technophile – You love technology and the idea of leveraging it to maximize the impact you can have is exciting to you.
- Autonomous – You work well when given a high degree of autonomy, but also enjoy working with a team.
- Ambitious – The idea of being on a small, scrappy, innovative team is exciting to you. You love being on a team of underdogs.
- Fun – We have 15-minute daily-standups and 45 minute weekly meetings that are often filled with laughter and storytelling. We take our work seriously, but we don’t take ourselves too seriously. You’re joining a fun group, so we want you to be fun.
Hard skills…these are not necessary, but if you can bring them to the table, it helps.
- Keyword Research: Understanding the techniques for finding and analyzing the keywords that people are searching for.
- On-Page SEO: Knowledge of the methods to optimize individual webpages to rank higher and earn more relevant traffic.
- Off-Page SEO: Skills in techniques that can help a website to rank better, like link building, social media marketing, and influencer outreach.
- Technical SEO: Understanding of the technical aspects such as website speed, mobile optimization, sitemaps, and crawlability, which can affect a site’s search ranking.
- SEO Tools Proficiency: Familiar with tools such as Google Analytics, Google Search Console, Ahrefs, and other keyword and SEO analysis tools listed above.
- SEO Auditing: Ability to conduct an SEO audit, which evaluates the search engine friendliness of a website in multiple areas.
- SEO Strategy and Planning: Ability to develop and implement effective SEO strategies. This includes the ability to analyze competitors and adjust SEO strategy accordingly.
- Understanding of User Experience (UX): While this is a broader skill, a solid understanding of UX principles can greatly help in creating an SEO strategy that appeals to users.
- SERP Analysis: Ability to understand and analyze search engine result pages (SERPs) to devise strategies for ranking improvements.
- Structured Data (Schema Markup): Understanding of how to implement and use structured data to help search engines understand the content on a website.
Benefits
- $50k – $54k starting salary
- Flexible schedule
- Unlimited PTO
- Professional development assistance
- Qualify for health and dental insurance after 30 days with the company
- 10% – 15% performance-based pay increase after 1 year with the company
- Work from home