Description
Position at EssenceMediacom
About the Role:
We are looking for a Senior Associate to join the Data & Tech team. You will work closely with Associate Director and help recommend and implement audience strategies across a breadth of brands. The role with span audience insight generation driven by data, create audience frameworks to support strategy, planning and campaign activation, and help inform data types across in activation approaches in collaboration with the wider team.
Your Impact:
- Assist and support Associate Media Director in creating audience recommendations, from both a strategic and tactical standpoint across the client’s brands
- Generate audience insights from various data platforms and begin to hone skills to story tell the audience recommendations
- Audience insights to span different scenarios: retention, acquisition, prospecting, and opportunistic growth areas
- Use tools to assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation and segmentation
- Begin to align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
- Begin to understand different data types and how they should be used in activating audiences
- Assist and support the creation of test & learn agendas in partnership with planning, investments, and activation teams
- Begin to support the creation of hypotheses, use cases, roadmaps to implement tests to help future-proof clients in the ever-changing media and data landscape
- Begin to hone skills to identify and access most relevant data solutions, technology partners (identity, survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location, etc.)
Your People Skills:
- Ability to work in a team environment that promotes collaboration
- Adept at communicating effectively
- Capable of working successfully within a team as well as independently
- Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
Your Knowledge & Abilities:
- Strong written and verbal communication and presentation skills
- Ability to work collaboratively with teams and independently, handling multiple projects and meeting deadlines effectively
- A drive to want to understand and use data to inform strategic decisions
- Basic knowledgeable about digital data types (1st, 2nd, 3rd party data), technologies and partners
- Strong analytical, critical thinking, and problem-solving skills
- Strategic Thinker & Doer
- Growth mindset, exhibits curiosity and excitement to learn
- Growing knowledge of the media landscape and has the ability to synthesize information into ideas
- Proactively wanting to stay informed on media/data landscape changes
- Keen to share new ideas and want to own projects
- Collaborative with a partnership mindset
- Platform experience a bonus: e.g. within Meta, Demand Side Platforms (DSPs), Telmar, etc.
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly MS Excel, Word and PowerPoint
Your Qualifications:
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field
- 1-3 years’ experience
- Ideal background in audience/data strategy, media planning/buying or consumer insights
About EssenceMediaCom:
Welcome innovators, initiative takers and instigators. We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few.
We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world’s largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why we are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to EssenceMediaCom!
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.