About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through its powerful consumer matchmaking technology and expansive portfolio of brands, including TodayTix, Goldstar, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, and transform the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About The Role:
TodayTix Group is in search of a Sr. Brand Marketing Manager to join our company. Reporting to the Global Head of Brand Marketing, this role will synthesize user data and market research insights to unlock business opportunities and inform brand strategy, positioning, audience targeting, campaign development and go-to-market planning. This is a highly cross-functional role, working across global marketing, product and merchandising teams to develop audience insights and strategic creative, campaigns & activation ideas that drive brand awareness and conversion.
You are a multifaceted marketer, a strategic thinker and a problem-solver who possesses a creative perspective. You know how to translate data and insights into actionable plans and have the operational know-how to bring ideas to life, working across the company to ensure key stakeholders have the information they need to propel their functions forward. This is an exciting opportunity to redefine our audience and brand marketing strategy as our global portfolio of brands expands into new regions and categories.
Please note: This is a full time position and qualified candidates must be based in the New York City area, as this is a hybrid position (working both from home and in the office). Expected time in the office is 1 – 2 days a week.
What You’ll Do:
- Gather, analyze, and synthesize market trends, business performance, and customer insights to inform audience targeting and go-to-market strategy
- Manage a full-service research partner to establish TAM for Theatre and Live events globally, identify target audience segments and monitor brand health metrics to inform media buying, creative development, brand strategy and measurement
- Lead brand campaign planning and the execution of tentpole activations. This includes insight mining, brief creation, GTM planning, execution, measurement, and postmortem analysis
- Develop a deep understanding of our portfolio of brands, product features, audiences (consumers & partners) and their needs in order to develop compelling integrated marketing campaigns
- Turn research, data, macro-trends and competitor insights into strategic recommendations and action plans
- Draft business marketing briefs, including key objective, goals, audience, deliverables, KPIs, cross-functional needs, competitive landscape, any campaign requirements
- Establish strong relationships with cross-functional stakeholders across marketing, product and merchandising to deliver on initiatives
- Work closely with analytics teams to define the measurement of brand campaigns/activations and optimize creative campaigns based on learnings
- Be an ambassador for our brands and target audiences; create alignment and ensure brand consistency internally and externally
- Monitor category trends and competitor activity to identify opportunities
- Provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice
- Work with creative team and external agency partners on the development, design and production of creative assets
- Oversee the creation of Thought Leadership content (one-sheets, webinars, articles) to support partner marketing initiatives
We’re Looking for Someone With:
- 7+ years of experience in a brand marketing, integrated marketing, strategy/insights
- Demonstrated ability to frame and solve unstructured problems
- Well versed in a variety of research methodologies, frameworks, data utilization
- Exceptional writing and presentation skills
- Strong project management skills and attention to detail
- Ability to multitask and prioritize projects in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to work cross-functionally
- Passion for theatre a plus
$130,000 – $150,000 a year
Salary ranges are determined by competitive market data for our size, stage, and industry, experience and location of the applicant, and our internal salary banding, which is reviewed at least annually.
We aim to be as transparent, equitable, and fair as possible. Qualified candidates and our Talent Acquisition team will discuss salary and benefits in the initial conversation, and final salary will be determined after candidates complete the interview process. We expect that the majority of candidates who are offered roles at TTG fall healthily throughout the range based on the above factors.
To learn about the Perks and Benefits outside of the salary, please check out our “Good to Know” section!
Good to Know:
TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are a few of our favorites:
-Remote friendly / Hybrid work environment
-Healthcare, vision, and dental plans, with generous contributions from the company
-Life and disability insurance
-Paid Parental Leave
-Generous 401(k) Matching
-Flexible Paid Time Off
-Free membership to One Medical Group & Employee Assistance Program
-Annual Professional Growth Budget
-Employee donation matching
-Employee Referral Program
-Work From Home budget
-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation.
For information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here.