Posting Details
I. JOB OVERVIEW
Job Description Summary:
The National Capital Poison Center (NCPC; a.k.a. “Poison Control”), founded in 1980, is an independent, private, not-for-profit 501©(3) organization affiliated with The George Washington University. In recognition of its high quality, the Center is accredited by America’s Poison Centers. The mission of NCPC is to prevent poisonings, save lives, and limit injury from poisoning.
NCPC seeks a Senior Communications Associate to manage its public education activities and awareness efforts. This individual in this role will be responsible for supporting and maintaining new and existing digital communications strategies that integrate paid, earned, shared, and owned media as well as nondigital awareness and promotion campaigns. The goal of these efforts will be to increase website traffic, use of NCPC’s online and call center services by the public and health professionals, and digital content engagement. Given the natural link between communications and fundraising, this candidate will also support the Center’s fundraising and development efforts. This is a great opportunity to be part of a team that is promoting the first and most powerful online triage guidance app that has helped nearly one million patients to date (webPOISONCONTROL). Several million more can be served but we need to let them know about our services. That is where you will help! Become part of a team that works hard to reassure panicked parents when their toddlers get into household products, save millions of healthcare dollars by avoiding unnecessary trips to the ER, and save lives.
The incumbent must work on-site at least three days per week. The National Capital Poison Center is located in Northwest DC, near Tenleytown and American University. Parking is provided. Occasional regional and national travel may be required. The incumbent must have a car for transportation to events such as health fairs and regional conferences, and to take letters and packages to the post office. Packages and boxes occasionally require heavy lifting.
Duties include:
- Determine what materials best serve the public and which audiences are underserved (such as posters, magnets, stickers, infographics, etc.) and collaborate with management to advocate importance in underserved populations and communities. Manage and develop quality poison prevention and awareness materials including brochures, stickers, magnets, annual report, holiday cars, and other items as needed. Manage the fulfillment of all requests for marketing and education materials.
- Discover and investigate opportunities to go out into communities to give lectures about the importance of the National Capital Poison Center, poison control, and poison prevention.
- Create monthly newsletters to disseminate webPOISONCONTROL information for other poison centers and quarterly newsletters to disseminate seasonal poison prevention information.
- Provide support to the CFO/COO and team to optimize the Center’s online presence, including SEO. Perform search engine optimization keyword research for website content.
- Provide support to the Center’s digital communications content (websites, email newsletters, and social media) by anticipating, creating, curating and publishing time sensitive, relevant, quality content to inform, foster awareness, and educate the lay public and health professionals about the value of poison control services.
- Create Google Ads to increase use of grant funding on that platform, monitor results, and adjust where improvements can be made. Manage and monitor Google analytics and summarize reports to management monthly and quarterly.
- Enter article text on NCPC websites and ensure that content on the website is timely, up-to-date, fresh, relevant, and addresses the public’s need for poison prevention information.
- Create graphic designs for communications as needed to enhance prevention and awareness messages which promote the message that the public can seek help online or call poison control for suspected poisonings and for questions about poisonings.
- Monitor calls and keep track of how to best ensure callers awareness of the entirety of NCPC services.
- Monitor, evaluate, document, and summarize media and public education activities for reports to funders and accrediting agencies.
- Maintain database of toxicology-related references and triage algorithm references.
- Maintain database of public education activities and materials distribution.
- Coordinate and carry out mailings of printed public education materials to appropriate audiences. Contribute to the creation of new printed materials.
- Monitor and keep track of media requests and results, quarterly reporting of public education and efforts, and inventory of printed materials.
- Schedule opportunities for media interviews, publications, and backlinks.
- Aid with member hospital campaign.
- Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications:
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 2 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Preferred Qualifications:
- Digital marketing and/or social media experience
- Experience with the following tools:
- Canva and/or Adobe graphic design
- Semrush
- SurveyMonkey
- Constant Contact
- Sitecore
- HTML
- Google Ads
- Google Analytics
- Excellent writing skills
- Can-do attitude, motivation, skills, and a great work ethic
Typical Hiring Range
$62,666.26 – $86,180.37 How is pay for new employees determined at GW?
II. JOB DETAILS
Campus Location:
Foggy Bottom, Washington, D.C.
College/School/Department:
School of Medicine and Health Sciences (SMHS)
Family
Comm, Mktg & Media
Sub-Family
Communications and Public Relations
Stream
Individual Contributor
Level
Level 2
Full-Time/Part-Time:
Full time -> FTE 1.00
Hours Per Week:
40
Work Schedule:
Monday through Friday, 8:30 am – 5:00 pm
Will this job require the employee to work on site?
Yes
Employee Onsite Status
Hybrid
Telework:
Yes
Required Background Check:
Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants:
Employer will not sponsor for employment Visa status
Internal Applicants Only?
No
Posting Number:
S012605
Job Open Date:
10/23/2023
Job Close Date:
If temporary, grant funded or limited term appointment, position funded until:
Background Screening
Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement:
The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.