Why USAA?
Let’s do something that really matters.
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!
The Opportunity
We are seeking a dedicated Senior Communications Manager to join our employee communications planning team. This position will work hybrid in our Corporate Office in San Antonio Texas or Regional Offices in Plano TX, Tampa FL, Charlotte NC, Phoenix AZ or Colorado Springs CO. Hybrid roles help employees gain the best of both worlds – collaborating in-person in the office and working from home when needed to achieve focused results.
Communication Managers lead and oversee essential communications planning and implementation for enterprise-level communications through public relations, media communications, employee communication, and reputation and influencer network programs. Counsels and supports senior leadership with communications directives, executive positioning, and public relations activities related to reputation, crises, and issues management. Ensures communications plans, strategies, and/or tactics support business and enterprise goals.
What you’ll do:
- Provides regular counsel and insight to senior management, subject-matter experts, and unit staff to develop complex effective communication strategies and tactics in support of enterprise pivotal initiatives.
- Prioritizes complex communication projects and ensures they support enterprise plans for employee, member, and public initiatives.
- Serves as a key influencer and integrator of strategic objectives across the enterprise.
- Creates strategies that employ communications tactics such as press outreach, online advocacy, social networking, internal and external social channels, leadership, and other internal and external communication channels, and, publications.
- Assist to measure the effectiveness of communications strategies to ensure objectives are met.
- Develops and implements complex communications plans in support of business objectives and collaborates with colleagues to support positive business outcomes, protect and enhance USAA’s reputation, and engage the company’s workforce.
- Develops, manages and implements effective messaging, collateral, processes and strategies in support of business initiatives; craft key messaging for use with federal and local regulators.
- Partners with various teams within the Marketing & Communications Organization (e.g. Social Business, Content Strategy & Development) and with key enterprise partners in the development of collateral to be used across all mediums, including print, web, email, video, and social media to help deliver the messages on the identified channels.
- Maintains a command of USAA strategies and possesses in-depth knowledge of financial services industry issues and trends, and actively seeking to link those issues to ongoing or emerging employee, member and/or public communications opportunities.
- In support of public affairs, leads and/or partners in the development and implementation of all communications to include crisis management, legislative, regulatory and litigation communications.
- Manages message development and builds relationships with third-party groups.
- Develops and leads grassroots communications with influential groups. Develops relationships with the news media to leverage USAA’s reputation.
- In support of social media, partners with the Social Business team to plans, directs, and implements USAA’s social media strategy to protect, sustain, and enhance USAA’s reputation
- Mentors junior team members.
- Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor’s Degree in Communications, Journalism, Marketing, or a related degree required; OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
- 6 or more years of progressively responsible experience in internal and/or external communications (including employee communications), preferably within the financial services industry to include media relations experience working with media outlets at national, regional, or local levels.
- Advanced writing and editing skills and excellent verbal communication skills
- Advanced knowledge of the function/subject area and demonstrated application of knowledge, skills and abilities towards work products required.
- Advanced level in communication industry practices and emerging trends required.
- Experience in translating business objectives into integrated communication strategies and tactics that drive business performance.
- Advanced level project management and collaboration experience.
What sets you apart:
- Demonstrated experience in campaign management including planning, developing, implementing and measuring complex communications programs/plans.
- AP Style expertise.
- Knowledge of financial communications.
- Experience in influencing senior executive leaders with various styles, collaborating with multiple stakeholders and business partners, and resolving issues in a fast-paced environment.
- Ability to learn quickly, and pivot into multiple topics with competing deadlines.
- Ability to adapt to change and convert complex topics into simplified and easily understood communications.
- US military experience through military service or a military spouse/domestic partner.
The above description reflects the details considered necessary to describe the principal functions of the job Experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.
What we offer:
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $104,660 – $199,970.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.
Relocation assistance is not available for this position.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.