Hint, the #1 flavored water in the US, is seeking a Creative Copywriter and Strategist to join our Creative team. Your role will be to tell the Hint story in ways that set us apart and inspire people to drink more of our delicious water. This mid-senior level writer is an expert in the craft of written communication and will tell the brand message across all marketing channels. For any given project you may be called on to write headlines, draft product copy, create original concepts, and solve business challenges creatively. You’ll collaborate with a world-class team to consistently deliver Hint’s brand personality and brand voice in all materials.
This is an individual contributor role and will report in to the Senior Director, Creative and partner very closely with the Executive Director, Creative. This person will be required to collaborate with cross-functional teams included but not limited to our DTC/Ecomm and Brand Marketing teams.
We are seeking candidates who live in or around the greater Bay Area and are able to commute to our San Francisco office as needed for in-person meetings and/or team events. Most of the time, however, this person will be able to work remotely from their home, if desired.
KEY RESPONSIBILITIES:
- Write punchy, fun, inspirational, and motivational copy for Hint’s promotional and brand campaigns (email, website, digital ads, video, organic social, retail point-of-sale, OOH, audio, influencer, native, etc).
- Clarify key brand and product messages for Creative team assignments.
- Collaborate closely with Creative team leads and designers to develop new campaign concepts.
- Conceive, pitch, write, and edit long-form web content ideas.
- Repurpose existing web content to support customer acquisition and lifecycle marketing needs through campaigns, landing pages, blogs, etc.
- Support the Social Media team’s efforts across social platforms with ideas and copy.
- Work very closely with DTC/E-commerce teams to maintain and develop new SEO and SEM copy.
- Contribute to and maintain an evergreen copy library.
- Edit and proofread creative materials for grammar, style, and consistency of brand messaging/company guidelines.
- Consistently deliver Hint’s brand personality and brand voice in all materials.
- Support other departments with copywriting needs on approach, style guides, and editorial standards.
Requirements
- 6+ years experience as a copywriter; must have experience with an E-commerce or Direct-to-Consumer brand. In particular, we are seeking someone with strong creative experience in CRM, lifecycle marketing, and email writing.
- You should have experience in performance-based marketing and the ability to use data and analytics to refine and improve the creative.
- This is a highly collaborative position that requires a positive, team-first attitude. You should be a person people love to work with; someone who has proven experience improving both the process and the results.
- Must be self-motivated and well-organized.
- Bachelor’s Degree from a 4-year college, university, or equivalent
- Major Agency experience preferred, but not required
- A strong portfolio that demonstrates conceptual and versatile copywriting
- Exceptional oral and written communication skills
- Ability to shift gears while maintaining attention to detail
- Strong ability to balance multiple projects at once.
- Work hours are Pacific Time.
Benefits
- Base salary of $90,000-105,000, based on territory and experience. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
- Bonus Eligible
- Starting at 3 weeks PTO
- Sick Days
- Personal Day
- 100% of the employee and dependent healthcare premiums paid for by the company
- Life insurance (company-paid and voluntary)
- Flexible Spending Accounts
- 401K (regular and Roth)
- $150/month health and wellness reimbursement
- $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
- Employee Discount on Hint Water