Overview
Immerse yourself in our boldest design dreams, powered by brand love. The PepsiCo PBNA Brand Experience Design Team transports brands to entirely new settings-boldly envisioning immersive new territories that bring next-level dimension to brands across the PepsiCo PBNA portfolio. We envision and execute experiential expressions for our biggest brands from Pepsi to the Super Bowl, building brand love by creating a magic bond with each consumer.
Under the direction and guidance of the Experience Design Lead, the Experiential Designer, Brand Experience for PBNA will create best-in-class activations, from major events to LTO influencer kits, and from temporary retail displays to permanent stadium installations. As a 3D artist with experience in architecture and special design, you’ll imagine and then build models and renderings all the way to execution and fabrication. You’ll touch every facet of the design process, and be responsible for creative development from conceptualization through to on-site execution, collaborating closely with cross-functional partners both internally and externally. Successful candidates will be agile, curious, entrepreneurial, and most importantly, passionate about pushing the boundaries of design thinking.
Why PepsiCo?
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $83 billion in net revenue in 2022, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.
Why PepsiCo Design?
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.
PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world.
We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.
Responsibilities
Why Experience Design?
Experience Design creates transformative, dimensional spaces that manifest a brand’s story in an immersive yet expansive way, forging bold new connections with consumers. We inspire the future!
Accountabilities
- Show expertise as a 3D artist with experience in architecture and special design, imagining and then building models and renderings all the way to execution and fabrication.
- Connect with all partners across the country, understanding the needs of their regional cultures and markets.
- Purpose-build global toolkits that flex and flow with localization, establishing clear brand throughlines which each market can optimize.
- Support creative direction for all workstreams, through the lens of transformative, immersive experiences.
- Center work in excellence around Design Thinking-from inspiration to vision to concept to narrative to consumer journey.
- Lead cross-functional creative brainstorms, leveraging design thinking to unlock innovative approaches to brand activations.
- Partner with individual brand teams to identify and codify experiential brand language through ownable materials, finishes, colors, lighting, sounds, scents and more.
- Clearly communicate ideas through visualization and effective presentation to cross-functional internal and external stakeholders.
- Own the creative process from brief to execution with emphasis on concept visualization.
- Show vision and skill in defining all design elements, including identity, typography, iconography, illustrations, animations, etc.
- Exhibit peak capability in defining all design materials, including textures, fabrications, and more.
- Develop a reputation for leadership, reliability, and excellence-while bringing out the best in others.
- Balance imagining work with managing work: Dream up world-class executions, then handle project management effectively.
- Extend your reach by connecting with the right freelancers and agency partners.
Compensation and Benefits:
- The expected compensation range for this position is between $74,800 – $125,250.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary
- Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
- Long term incentive equity may be awarded based on eligibility and performance.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
Qualifications
- Strong portfolio which demonstrates breadth of experience and impeccable taste in design
- 5+ Years relevant experience
- BA required; related field (design, industrial design, architecture) preferred
- Self-described “Jack/Jill of all trades,” with a curiosity and excitement to learn new things
- Highly proficient in one or more 3D programs (SketchUp, Rhino, 3DS Max, C4D)
- Proficient in one or more rendering programs (Enscape, Vray, Keyshot)
- Proficient in Adobe CS
- Knowledgeable in common production methods, materials, and technologies
- Keen interest in latest trends across pop culture, fashion, art, design, music, and technology
- Excellent communication, written, oral, and visual.
- Self-starter
- Collaborative and iterative
- Ability to work in fast-paced environment while maintaining a high standard of output
- Must be willing to travel up to 20% of the time
Extra Credit
- Ability to hand sketch
- Existing network of vendors, fabricators, agencies
- Experience with any other areas of design a plus: Motion Graphics, Photography, Video, Web design etc.
- Prior experience with CPG brand(s)
- Ability to develop production mechanicals for print or fabrication
- COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement