Overview:
The Paramount+ International Marketing Team is looking for a Senior Director, Social Strategy. They’ll report to the SVP of Content Marketing in developing strategies and implementation plans to elevate social media activity across our international markets.
Our ideal candidate has experience using social media to launch content, build brands, create attention, grow communities, and generate user advocacy on a global scale.
Come join our team!
Responsibilities:
- Plan and implement, in partnership with international marketing teams, our social strategy. This includes ownership of best-in-market social creative tailored for each platform to increase reach and engagement.
- Collaborate with cross functional teams, agencies, publishers/platforms and other partners to identify, implement, and measure Social Media.
- Implement our editorial and publishing strategy with a unique tone and perspective for our audiences across key platforms and beyond.
- Establish scalable methodologies and mechanisms that enable fast and adaptable content development and distribution.
- Engage and inform a passionate customer base and drive deeper connection with the brand.
- Drive content amplification on existing and emerging platforms, as well as other mediums such as broadcast, digital publications, and influencers.
- Manage a slate of ideas and the editorial process with internal and external resources.
- Ideate and build content with a strong hook and personality while innovating ways to format and present ideas.
- Be responsible for the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best uses social media and digital platforms.
- Collaborate with brand strategy to understand our audience and brand positioning, crafting a framework for metrics, goals, and attribution for success.
- Lead all aspects of reporting and dashboards for marketing programs, communicating core information to Executive Leadership, Marketing, and PR/Comms teams – Analyze performance and make both real-time and long-term recommendations for optimizations.
- Be considered an expert on market trends, providing inspiration and thought leadership on ways to engage customer cohorts.
- Lead all aspects of quality and development of creative (concept) briefs and agency briefings as well as asset briefs to drive concept to content, seamlessly connecting social to our full ecosystem.
Qualifications:
- 10+ years of experience leading social media for premiere content and/or consumer brands.
- Strong analytical ability combined with clear and effective written, verbal, and visual communication skills.
- A strong understanding of both organic and paid social media, including platforms, trends and targeting approaches.
- Ability to concept and produce high-quality social and A/V content.
- Advanced decision-making skills with shown ability to drive direction and alignment with large cross-functional teams.
- Sophisticated understanding of online social platforms and the native formats that work on each.
- Excellent editorial judgment and ability to find and know what’s trending with our audience.
- Excellent data analysis skills, analytical mind and curious/ambitious approach with a willingness to learn, explore, and reinvent.
Additional Qualifications:
- A creative nature, constantly striving for new ways to engage audiences.
- Experience working within international markets preferred.
- Consumer of TV/Entertainment content and passionate about it.
- Entertainment Marketing experience, preferred.
- Someone that spends their personal time consuming video content.
- Excellent interpersonal skills and resilient spirit with experience navigating cross-functional organizations.
#LI-hybrid
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $124,000.00 – 160,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.