Company Description
We are Dentsu International. We innovate the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets-their brands-win in a changing world.
Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Job Description
• You will work closely with internal and client teams to identify business needs and analytics opportunities, scoping customized analyses to drive increased marketing and business performance.
o Optimization techniques to employ across channels and within channels (Video, Banner, Search, Programmatic, etc.)
o You will focus on storytelling and insight generation
o You have experience of measurement frameworks and KPI discovery
o You have experience designing test
o Experience visualizing data
o Knowledge of digital attribution methods
• Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
o Knowledge of SQL/R/Python, Advanced Excel techniques, Powerpoint
o Experience working in media platforms (Meta, DV360, TTD, Campaign Manager, etc.)
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions
o Knowledge of Datorama, Tableau, Google Data Studio or similar dashboard products
• Manage/mentor junior team members
Qualifications
You must have 4+ years relevant Media or Analytics experience to be considered
• Bachelor’s Degree in statistics, economics or related field, required
• Possesses understanding of digital planning and buying, with a focus on standard media metrics
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
• Demonstrates understanding of digital tagging, tracking, QA, and maintenance
• Experience in SQL, manipulating large data tables and creating custom queries
• CPG experience
• Retail media experience
• Audience creation experience
Additional Information
The anticipated salary range for this position is $94,000-$110,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1 #LI-Remote
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.