Description
The Senior Manager, Design is responsible for executing creative that supports the overall North America regional strategy including digital content for brand and retailer partners, email marketing, social campaigns, and paid media. They will work with the ED Creative and creative team to ensure business objectives are met and established brand guidelines are adhered to and maintained, while still striving for excellence through every creative execution. The ideal candidate will be passionate about the beauty industry and possess an elevated aesthetic influenced by adjacent industries and relevant culture points. The successful candidate will have proven experience executing creative across platforms, is well-informed on the latest digital and social trends, and continually helps to evolve the brands’ approach to creative.
Creative and Design
• Execute creative for regionally relevant programs that meet North American strategies including digital content for brand and retailer partners, email marketing, social campaigns, and paid media.
• Ensure all designs adhere to established brand guidelines, specifications, and standards, and follow industry best practices.
• Collaborate with creative and copy teams to ensure messaging and design are cohesive across all executions.
• Leverage a digital and mobile-first mindset in design, including video and animation.
• Concept and art direct photo shoots for digital and cross-channel programs, as needed.
• Ensure adoption of emerging technologies and trends and help evolve and elevate the brands’ presence accordingly
• Participate in Creative briefings and reviews and liaise with cross-functional stakeholders including Marketing, eCommerce, and Global Creative. Present work directly, taking ownership and feedback and offering innovative solutions.
• Prioritizing work to meet deadlines and respond to critical or unanticipated workload and business shifts.
Research, innovation and trend-spotting
• Stay informed of the competitive landscape within both the beauty space and adjacent categories
• Research niche brands and creative/editorial outlets for the latest trends and inspiration
• Research and understand cultural differences and consumers to influence thoughtful design concepts for the North America consumer
• Maintain awareness of current social and digital trends
• Stay aware of innovations in relevant technology and software
Qualifications:
– Excellent creative and design skills with the ability to create both unique content and to adapt existing content for region-specific needs
– 5-7+ years experience in beauty or adjacent category either on the brand or agency side
– Working knowledge of and experience in graphic design, digital and social platform standards, as well as print design standards
– Experience working within established guidelines and templates
– Fluency in Adobe Creative Suite required and experience in Figma preferred
– Experience with video editing, animation and motion graphics a plus
– Excellent communication, organization, presentation skills
– Proven time management skills and ability to work in a fast-paced environment
– Experience working within Project Management software (e.g., Wrike) a plus
– Knowledge of competitive landscape and trends
The anticipated base salary range for this position is $96,500 to $159,000. Exact salary depends on several
factors such as experience, skills, education, and budget. Salary range may vary based on
geographic location. In addition to base salary, this position is eligible for participation in a
highly competitive bonus program with possibility for overachievement based on performance
and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees,
including health insurance coverage, wellness and family support programs, life and disability
insurance, retirement savings plans, paid leave programs, education-related programs, paid
holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid
for by the company.