Senior Manager, Marketing & Communications
Company Description
iEducate’s mission is to educate today’s children while elevating tomorrow’s teachers. Our model embeds college and high school students alongside teachers to provide co-teaching instructional support to underserved elementary students, addressing the need for immediate high-impact tutoring while also cultivating a pipeline of homegrown future educators through direct classroom experience. Over the past two years, we have grown from a staff of three to over 20, forming major school district partnerships that have engaged over 400 tutors to serve 35,000 elementary students. Our vision is to develop a scalable blueprint for school districts across Texas that not only bridge educational gaps for underserved students but also create a powerful cycle of community reinvestment.
Our values:
• Embrace Challenge -The challenge is great. We embrace it, take initiative, and find new solutions to educational challenges.
• Think Forward – We are persistent in our pursuit. We work with efficiency and innovation to drive forward using data to build systems.
• Build Together – We believe we are stronger together. We collaborate, learn from each other, and work to bring together perspective and experience.
• Foster Community – We thrive in a community that is curious, respectful, and joyful. We ask questions, we strive together, and we hold ourselves and others accountable.
Job Description:
Houston, Texas – Onsite
The Senior Manager, Marketing & Communications will play a pivotal role in shaping and executing our marketing strategy. This position offers the opportunity to lead and drive all aspects of marketing, including digital and traditional marketing, social media, website management, branding, graphic/infographic design, public relations, media relations, press releases, and partner/stakeholder messaging.
Key Responsibilities:
- Marketing Strategy Development: Develop and implement comprehensive marketing strategies that align with the company’s objectives and growth plans.
- Social Media Management: Create and manage compelling content across various social media platforms, monitor engagement, and analyze data to optimize social media campaigns.
- Website Management: Oversee the company’s website, ensuring it is up-to-date, user-friendly, and aligned with branding and marketing goals.
- News Flyers and Collateral: Design and create visually appealing news flyers, brochures, and promotional materials to support marketing campaigns and initiatives.
- Branding: Maintain and enhance the company’s brand identity, ensuring consistency across all marketing materials and communication.
- Graphic/Infographic Design: Produce eye-catching graphics, infographics, and visual content to convey complex information and engage audiences effectively.
- Public Relations: Develop and execute PR campaigns to enhance the company’s image and visibility, including media outreach, events, and crisis management.
- Media Relations: Cultivate relationships with relevant media outlets, secure media coverage, and facilitate interviews and press releases.
- Press Releases: Write and distribute compelling press releases to announce company news, achievements, and events.
- Partner/Stakeholder Messaging: Collaborate with internal teams and external partners to ensure consistent messaging and communication strategies.
- Reporting: Gather and synthesize data from various functions to better tell our story.
Preferred Qualifications, but certainly not required:
- Bachelor’s degree in Marketing, Communications, or a related field. Master’s preferred.
- Proven experience in marketing, ideally 7+ years.
- Strong proficiency in digital marketing tools and platforms.
- Exceptional graphic design skills and proficiency in applicable tools.
- Excellent written and verbal communication skills.
- Experience in public relations, media relations, and press release writing.
- Strong project management and leadership skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- A creative thinker with a strategic mindset and a passion for staying up-to-date with industry trends.
A Diverse and Inclusive Workplace
iEducate
is committed to an inclusive and diverse workplace. We do not
discriminate on the basis of race, color, religion, marital status, age,
national origin, ancestry, physical or mental disability, medical
condition, pregnancy, genetic information, gender, sexual orientation,
gender identity or expression, veteran status, or any other status
protected under federal, state, or local law.