Company Description
WithinReach builds pathways that make it easier for Washington families to navigate complex health and social service systems and connect with the resources they need to be healthy and safe. We strive to create healthy, equitable, vibrant communities where all families have the opportunity to thrive. We believe that we can only do our jobs well by learning about the people we serve, improving access to resources and supports, and by seeking to reduce the barriers that create inequalities.
Job Description
Driven by WithinReach’s vision, mission, values and commitment to diversity, equity and inclusion, the Senior Manager of Communications and Outreach is responsible for bringing leadership to our communications and outreach work to increase awareness of and engagement in our work through consistent messaging, brand and content strategy, and by identifying opportunities for promotion, partnership and outreach. This person will act as a key strategist and storyteller, working across teams and building our capacity to communicate about organizational impact. The ideal candidate will have a visionary and creative approach to their work, be a critical thought partner, collaborative and agile, and take initiative to independently drive projects and strategy.
Qualifications
Strategic Communications
- Advance and develop communications strategies that raise awareness about our services statewide and align with the growing work of our systems team.
- Lead quality content creation and build cohesion and strategy around email campaigns and newsletters, social media and other channels of communications, in collaboration with the Communications and Diversity, Equity and Inclusion Coordinator.
- Develop a storytelling process and strategy by collaborating with our direct service team to ensure our communication is authentic, strengths-based and prioritizes family voice.
- Review and synthesize best practices, evidence and/or data to develop inclusive communications materials and strategies to reach diverse populations.
- Support grant writing and reporting.
Outreach and Events
- Lead and track outreach efforts organization-wide, assuring presentations have consistent branding and messaging, representing WithinReach at external events if needed, coordinating requests for outreach, and making connections for deeper engagement with partners.
- Network and support bidirectional relationship-building with community-based organizations serving marginalized and historically underserved communities.
- Plan and lead our team’s annual Learning Series and support additional team events/campaigns; act as the communications lead for organization events, such as the biennial Immunization Summit.
Project Management
- Collaborate across teams and with external partners to support and guide communications and outreach strategy for contracts, initiatives, and new and spenddown funding.
- Assess and pilot new projects when needed.
- Lead the engagement of internal staff, parents/caregivers and partners around projects when it is important to incorporate family or community voice into communications and outreach work.
- Use data and metrics to back up assumptions, recommendations and drive strategic decisions for our communication and outreach work.
Supervision and Leadership
- Supervise the communications work of the Communication and Diversity, Equity and Inclusion Coordinator, including weekly 1:1 meetings and annual performance reviews.
- Participate on the program leadership team to support alignment and strategy on projects, programs and initiatives.
- Advise the Director of Communications and Development on resources needed to meet team goals and deliverables.
Skills and Qualifications
- A minimum of 5 years of progressively responsible experience in communications, partnership development and outreach, including 2 or more years managing people.
- Demonstrated experience developing and leading communications and outreach strategies to support organizational priorities and drive positive results
- Experience developing culturally adapted and relevant outreach and messaging strategies to reach historically underserved or marginalized populations, and an understanding of the importance of formative research and discovery as an initial step.
- Strong communicator, with success in collaborating and relationship-building cross-functionally with internal and external partners
- Engaging public speaker; excel at giving presentations both virtually and in person.
- Proven ability to adapt and brainstorm for new initiatives and supporting evolving priorities, with experience in strategic and creative problem solving, planning and decision-making.
- Familiarity with WordPress and Constant Contact, or with similar email marketing and web content management systems.
Additional Information
Salary & Benefits: $84,000, Full Time, 40 hours/week. Exempt. Excellent benefits include fully paid medical coverage, vision and dental for employees and generous coverage for spouses, partners and dependents. Paid time off, monthly internet stipend, flexible work arrangements, matching retirement contributions
Work Location: This position can be fully remote or hybrid (home office is located at 155 NE 100th Street, Suite 500, Seattle, WA 98125). This position requires access to reliable internet connection and the ability to work effectively in a remote setting. Applicants must reside in Washington.
Submissions from candidates living outside of Washington will NOT be considered.
WithinReach supports inclusion and diversity in all its forms. We strive to create a safe and open atmosphere. We commit to listening to, representing, and embracing diverse perspectives and experiences in all we do.
WithinReach is an Equal Opportunity Employer. We seek to provide equal opportunity for all persons without regard to race, age, religion, gender, gender expression, marital status, sexual orientation, military status, national origin, or any other characteristic protected under the law. People of color and members of the LGBTQ community are strongly encouraged to apply. We are dedicated to cultivating a diverse workforce that serves and reflects our community.
All your information will be kept confidential according to EEO guidelines.