iMentor is seeking a Senior Manager of Social Media and Digital Engagement to implement a comprehensive social media strategy across iMentor’s national and regional sites. This individual will create and refine content, populate, and manage iMentor’s social media calendar and day-to-day social posting, collaborating closely with colleagues from each region to manage a submissions process, and balance multiple internal priorities through proactive communication. A core element of the role will be implementing advocacy and social activism campaigns, the next phase of iMentor’s shift toward becoming an anti-racist social justice organization. The ideal candidate will have a deep understanding of social justice issues and a passion for leveraging social marketing as a vehicle for social change. This person will also be an exceptional writer and project manager, equal parts creative and strategic, with at least two years of experience creating social media and email content on behalf of a brand, organization, or issue. The Senior Manager of Social Media and Digital Engagement will report to iMentor’s Managing Director of Marketing and Communications.
Responsibilities
- Develop and execute on a social media strategy to elevate iMentor’s national brand presence that augments iMentor’s national Communications platform to recruit more mentors, raise more money, and support social justice issues.
- As part of the social media strategy, produce content such as Instagram reels and meme-style videos with trending sounds, as well as create scripted “talking heads” videos
- Co-create engaging and creative content in close collaboration with regions in support of regional priorities
- Lead the internal process for gathering and elevating regional content and students’ voices on social media platforms
- Develop detailed content plans and schedules and communicate these plans; Build consensus to establish social media deliverables and deadlines for colleagues
- Advance iMentor’s stance as an anti-racist social justice organization by implementing advocacy and activism campaigns on iMentor’s social media platforms
- Manage communication and engagement on iMentor’s social media channels: Instagram, LinkedIn, Facebook, Twitter
- Implement iMentor’s paid media campaigns (Facebook / Twitter/LinkedIn ads, Google Ad Grants, etc.) to support mentor recruitment and boost engagement with existing audiences
- Manage external agency for influencer engagement opportunities
- Assess analytics to evaluate effectiveness and make adjustments to strategy in order to optimize iMentor’s social media presence; Regularly share analytics, learnings, and trends with colleagues to advance a data-driven social strategy.
- Uphold iMentor’s external voice through strong written messaging; Ensure quality control by maintaining a consistent brand voice
- Monitor feeds for community management and keep abreast of news cycle within the education and post-secondary fields for relevant current events to utilize, building iMentor’s external voice
- Oversee and execute email marketing campaigns for target audiences in support of mentor recruitment and brand stewardship/awareness
- Draw upon colleagues’ interests and talents and build relationships to generate a pipeline of diverse contributor content
- Provide strategic insights, best practices, and guidance to teams, informing new content and approaches to campaigns that leverage social media to connect with audiences
- Support iMentor organization-wide initiatives, requiring occasional evening and/or weekend events for content collection
Qualifications
- 5+ years work experience, with a preference for candidates with experience in social impact, CSR, or advocacy
- At least 2 years experience creating social media and email on behalf of a brand, organization or issue, including managing paid social campaigns from start to finish
- Demonstrated success establishing a credible, appropriate, and interesting “voice” and “point of view” on complex topics that build readership, especially racial equity
- Technologically savvy, an “early adopter”
- Comfortable using both the most common social media platforms as well as up-and-coming platforms
- Experience with social media monitoring tools for performance (Sprout Social, etc.)
- Exceptional writing and communication skills, with the ability to take data and impact stats and translate it into interesting, digestible sound bites
- Proficiency in basic graphic design and Photoshop required. Adobe Illustrator or InDesign preferred.
- Knowledge about creating and editing Instagram reels in-app or on secondary platforms such as CapCut or iMovie a plus
- Keen cultural attunement to communicate the work of our organization, challenges and success of our students with respect, inclusiveness and strengths-based perspective
- Strategic thinker who is able to see the big picture and develop specific tactics and strategies to achieve long-term results
- Strong project manager; able to execute on a strategy with great attention to timelines and detail
- Loves educating others about social media and how to use it well; a patient teacher who can explain social strategy to even the least savvy consumers
- Demonstrated alignment with iMentor’s mission, values, and commitment to diversity, equity, and inclusion
- Bachelor’s degree required
- Employment is contingent upon the completion of a satisfactory fingerprinting and criminal background check, conducted by the Division of Human Resources at the New York City Department of Education
Compensation & Benefits
- Salary $70,000 – 75,000 range commensurate with experience
- Up to 100% employer funded comprehensive medical and dental coverage
- 18 days paid annual vacation (increasing annually to 21, 23, 25), 13 paid holidays + your birthday + one floating holiday, iMentor closed between Christmas and New Year’s Day, plus 6-7 sick days annually
- 401K match up to 4%
- Flexible Home/Office/School working arrangement
- Pre-tax commuter benefits
- Dependent care and health care flexible spending plans
- 1 hour of wellness time off per week for wellness activities of your choosing
- Flexible personnel wellness budget for reimbursements or marketplace purchases
- Every staff member is eligible for organization-sponsored professional development annually
- 9 weeks of paid parental leave
$70,000 – $75,000 a year
About iMentor
iMentor believes that all students deserve an equitable chance to pursue their ambitions. Our program builds authentic mentoring relationships in order to bring greater equity to our students’ educational journeys. Through these long-term relationships, first-generation, students of color from underserved communities increase their access to the knowledge, experiences, and resources required to succeed in college or their post-secondary pathway of choice, and to pursue their career ambitions.
By partnering with public schools serving primarily first-generation college students and providing every student in the school with a mentor, iMentor supports students’ post-secondary journeys with a level of depth and personalization that cannot be matched by traditional advising models. iMentor’s students are 37% more likely to enroll in college and are graduating college at double the rates of their peers. Since inception, iMentor has created and supported 38,000 mentoring relationships.
iMentor’s Commitment to Diversity, Equity & Inclusion
We believe that people of all backgrounds deserve equal access to educational opportunities. Recognizing that our country’s history of racism and systemic oppression continues to drive educational disparities for students of color, we give special focus to addressing the economic and racial divides that impact the communities we serve. We are committed to the collective work and intentional investment necessary to consistently move in the direction of educational equity and inclusion. Learn more at www.iMentor.org.
How to Apply
Visit www.imentor.org/jobs to submit a resume and detailed cover letter describing your interest in and qualifications for this position. Applications will be considered on a rolling basis, so we encourage you to apply as soon as possible.
iMentor is an Equal Opportunity Employer