Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.
The role of the Senior Marketing Manager is to develop and strengthen long-term relationships with internal business teams by delivering revenue and business impact through digital display and online video advertising. This is achieved by aligning on clear business goals, developing a detailed understanding of marketing strategies, and by defining digital advertising strategies that are both effective and scalable. The ideal candidate will be innovative and have proven success influencing teams across large organizations. They will be comfortable working with complex challenges, appreciate white space, and understand the value of rapid test and learn approaches.
Key job responsibilities
• Build the digital advertising strategy of specific businesses within Amazon’s Digital Advertising Program.
• Define success criteria, design structured tests, and dive deep into data analysis to identify opportunities.
• Manage ad programs towards expected performance
• Communicate channel strategy, plans, and results with stakeholders and senior leadership.
• Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
About the team
The complexity and the scale of the activities performed by the team increases as we deploy new media buying and measurement strategies and our ambition is to create a team of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners. The Senior Marketing Manager has a global mindset, and is equally comfortable working with marketers, product managers, engineers, and teams ranging from finance to analytics. They are an enthusiastic problem solver and hands-on leader who combines an entrepreneurial mindset with the ability to think big, and surpass aggressive goals.
In this role, you will have the opportunity to:
• Develop and evangelize new program initiatives leveraging the evolving technical landscape.
• Partner with technology teams to create and deliver against aggressive product roadmaps.
• Partner across finance, technology, and creative teams to plan, test, optimize, and grow new advertising initiatives.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
– 6+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience communicating results to senior leadership
– Experience building, executing and scaling cross-functional marketing programs
– Experience using Microsoft Excel to manipulate and analyze data
– Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.
PREFERRED QUALIFICATIONS
– MBA
– Experience with ad delivery and optimization tools, ad servers, DMP’s, DSP’s or SSP’s a plus.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.