The Amazon Toys & Entertainment Team is seeking is seeking a creative, analytical, strategic, and highly entrepreneurial marketer to join our exciting and fast-paced team. Through our passion for play, and our dedication to excellence, we inspire and delight children of all ages. We are committed to innovating to deliver the best customer experience, ensuring that our customers can easily navigate to the perfect toy, and that our experiences are expertly curated, inclusive, relevant, engaging, and fun. We are looking for candidates passionate about Toys, marketing and career growth.
The Senior Marketing Manager will drive growth and deliver a best-in-class customer experience in the Amazon store while reviewing and automating process to deliver scalable solutions that increase efficiency. You will lead strategy and execution, including owning the end-to-end onsite customer journey for Toys customers from homepage to product detail pages, deployment strategy and measurement for onsite marketing, high value events, taxonomy, and data quality. You will drive traffic to the category leveraging onsite marketing exposure, increase engagement, product discovery, and sales. You will lead customer journey mapping analysis and strategic vision identifying opportunities to improve our store front, search experience, detail page content, navigation, and events.
Key job responsibilities
• Ownership of analysis of the customer journey from category/product discovery to product detail page leveraging funnel and fallout analysis to inform strategic site updates and collaboration with cross functional and product teams for enhancements
• Own Toys strategic marketing initiatives, acquisition programs and growth initiatives, in collaboration with enterprise teams and Vendor Managers
• Lead storefront/ landing page experience strategy and development, inclusive of template development, space allocation, taxonomy, testing and reporting strategy
• Own analysis and recommendations for Onsite Marketing with the goal of improving the customer experience by reducing search reformulation rates and abandonment rates
• Own quarterly campaign allocation strategy for all onsite properties ensuring consistent coverage, defining best practices and tenets based on performance
• Evaluate engagement and performance
• Lead strategic marketing projects, collaborating with cross functional partners to improve site functionality and enhance the customer experience
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
– 6+ years of professional non-internship marketing experience
– 7+ years of developing and managing acquisition marketing or channel programs experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
– Experience driving direction and alignment with large cross-functional teams and agency partners
– Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.