Oak View Group
Oak View Group (OVG) is the world’s leading arena development, management, and hospitality company founded in 2015 by Tim Leiweke and Irving Azoff to disrupt business as usual. As the largest developer of sports and entertainment facilities in the world, OVG prioritizes the way we do business focusing on making long-term investments in our people and our planet. We focus on building a diverse workforce and cultivating an inclusive workplace. Each day our team members around the world and throughout our local communities work together to provide the greatest experience to our fans and partners.
We celebrate and support a strong, transparent, authentic and inclusive culture focused around four core values:
- We treat each other fairly and with respect.
- We act with integrity.
- We have an entrepreneurial spirit.
- We give back to our global community.
More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
Overview
This full-time, salaried position reports directly to the Director of Marketing and will develop, analyze and execute marketing campaigns while managing and inspiring the team. This connected individual will lead the charge in building brand awareness, expanding customer base and increasing customer engagement.
We are looking for an experienced and versatile senior marketing manager that is comfortable with day-to-day marketing and social activities as well as long term strategy. This position will interact with guests, tenants and promoters and requires the ability to communicate with a focus on delivering a world class guest experience.
This role will pay a salary of $60,000 to $68,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
About the Venue
The Bank of Oklahoma Center, also known as the BOK Center, is located in downtown Tulsa and serves as the premier sports and entertainment venue of the region. Offering 19,199-seat multi-purpose arena and 565,000 total square footage designed to accommodate concerts, family shows and other special events, the BOK Center has been named one of the country’s best venues.
The Cox Business Convention Center (CBCC), located in the Arena District in downtown Tulsa, is a modern and award-winning venue providing over 275,000 square feet of flexible meeting space. Owned by the City of Tulsa for over 50 years, the CBCC has been host to every kind of event imaginable and proudly serves the citizens of Tulsa and guests from around the world.
Responsibilities
- Develop, execute and monitor marketing campaigns to promote and sell concerts and special events in the market. This may include but not limited to media planning-negotiating-buying, promotion implementation, publicity, database marketing, trade media allocation and campaign budgeting.
- Create and maintain relationships with local media partners.
- Organize and implement event marketing efforts and initiatives including but not limited to marketing material (admats, digital assets, etc.) distribution, PR and media needs and ticketing promotions.
- Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration, including fan engagement and back-of-house artist experiences.
- Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.
- Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development, complete with formal proposals and recommendations on tactics.
- Work with global partnerships team and event promoters to evolve lead-nurturing and ticket-generating tactics.
- Gather customer and market insights to inform outreach strategies, increase customer conversions and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Attend department and staff meetings. Develop and maintain harmonious working relationships with all departments.
- Must be able to work in a fast-paced environment.
- Work extended and/or irregular hours including nights, weekends and holidays as needed.
Qualifications
- Experience in marketing, ad buys and social media
- Minimum of 5-7 years of experience in the field, Sports/Entertainment/Hospitality venues preferred
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with digital marketing and social media strategies and creation
- Strong analytical skills and proven organizational ability and attention to detail required
- Must be a self-starter, proactive, flexible, and deadline-focused
- Ability to work event nights, weekends and holidays as required.
- Other duties and responsibilities as assigned
- Supervisory experience preferred
- Bachelor’s degree or equivalent industry experience
Strengthened by our Differences. United to Make a Difference.
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEO
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.