How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline experience that directly relates to this position.
Competitive salary available based on qualifications, experience and education of the selected candidate.
Summary
Information and Technology Services (ITS) at the University of Michigan has an exciting opportunity for you to join the Marketing and Communications team as a Senior Marketing Strategist. Your assignments will include onsite work, installing, servicing, and repairing of systems and equipment. You will also periodically work remotely, providing a combination of remote, phone, and chat support. You will help support Windows, Mac, mobile (iOS/Android) and print devices, as well as software installation, asset management, and general network support.
You will be responsible for coordinating and executing high-visibility marketing campaigns and communication initiatives for the University of Michigan’s Information and Technology Services department. You will have a minimum of five years previous marketing experience in a corporate environment, agency, or large public institution. A portfolio of past marketing and communication examples, particularly writing samples, will be required.
You will report to the Director of Marketing and Communications.
Who We Are
ITS supports U-M faculty, researchers, staff, and students in their use of technology to teach, learn, research, work, and be leaders in their fields. We are dedicated to creating cohesive digital experiences and promoting university wide innovations. ITS works together to provide cohesive digital experiences and seamless support to the U-M community. For more information please visit our website:https://its.umich.edu/about. MiWorkspace is a campus wide service providing desktop support to faculty and staff in both academic and administrative departments. Please visit our website for more information: https://its.umich.edu/miworkspace
Why Work at Michigan?
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
- Generous time off
- A retirement plan that provides two-for-one matching contributions
- Many choices for comprehensive health insurance
- Life insurance
- Long-term disability coverage
- Flexible spending accounts for healthcare and dependent care expenses
- Maternity and Parental Leaves
- Vision and Dental Insurance
Responsibilities*
The Senior Marketing Strategist will create exciting and accessible collateral for both internal and external communications. They will regularly be tasked with creating marketing and communications plans both conceptual and strategic for large, multi-faceted projects. They will be expected to manage the schedules and resource planning for these projects and execute multiple deliverables on deadline and to spec. Ideal candidates will be able to digest very technical details of various initiatives and be able to communicate them in engaging and captivating ways that all audiences can understand.
Wide experience with social media and social video production is essential. Any portfolio of past work should include examples of past social media campaigns for platforms like Instagram, Twitter, Facebook, LinkedIn, etc. Candidates should also have experience in crafting corporate communications for high-level executives, being able to turn around deliverables quickly and having the temperament to handle multiple revisions and fluid deadlines with positivity and ease.
The Senior Marketing Strategist will be expected to create original content in a variety of formats, including (but not limited to) articles, emails, social media posts, website copy, presentation decks, documentation, video scripts, press releases, and more. This role will routinely review and edit content to ensure that it conveys a consistent organizational message and adheres to university brand standards. This is a creative position that will often be called upon to brainstorm with the wider Marketing & Communications team to develop concepts and ideas for marketing campaigns.
As a senior member of the team, the Strategist will assist with managing and prioritizing the workload of the Marketing & Communications organization. They may also be asked to represent the team at public events or at cross-functional meetings. They will need to regularly build and maintain collaborative working relationships with internal and external customers. The ability to develop strong relationships with the marketing teams in other units across the university is key to success in this role.
Experience with public relations and media relations is an added bonus. External marketing efforts can range from pitching media to authoring press releases to working with graphic designers to design and execute signage. This role may also be asked to assist on time-sensitive announcements related to campus technology and services. The ability to estimate and manage time and resources on multiple, concurrent projects will be vital. The Strategist will also participate in and/or lead training and professional development activities.
This position requires creativity, a love of language, deep marketing experience, a great attitude, the desire to collaborate, a keen knowledge of social media, and a laser focus on the end user.
Required Qualifications*
- Minimum 5 years of directly related professional work experience in marketing and communications
- Ability to develop creative communication plans and products that meet stated goals
- Strong knowledge of fundamental concepts, practices, and procedures of public relations/communications
- Broad experience in creating content for social media
- Demonstrated ability to write using clear and concise language
- Strong attention to detail and editing skills
- Excellent interpersonal and verbal communication skills
- Must possess strong project management and time management skills
- Excellent organizational skills and the ability to complete multiple tasks within established and changing deadlines
- Ability to lead, give direction and follow through on commitments to completion
- Understanding of basic graphic design principles
- Experience with website development and basic understanding of working with CMS systems like WordPress and/or Drupal
- Experience working with enterprise systems
- Must be able to work collaboratively as part of a team
- Must work independently and proactively
- Proficient with Google Docs/Sheets and Microsoft Office Suite
Underfill Statement
UM- ITS welcomes a healthy applicant pool so we encourage all interested applicants to apply. This position may be underfilled at a lower classification depending on the qualifications of the selected candidate.
Additional Information
Skills Assessment
Portfolio of past marketing and communication examples, particularly writing samples, will be required.
Physical Demands/Work Environment
Normal amount of sitting or standing, average mobility to move around an office environment, able to conduct normal amount of work at a computer, may require travel. Event support may require ability to transport up to 25 lbs., be in a stationary position for long periods of time, set up, and ascend/descend ladders. May require work outside of normal business hours. Punctual, regular, and consistent attendance required.
Application Deadline
Job openings are posted for at least seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
Job Detail
Job Opening ID
238711
Working Title
Senior Marketing Strategist
Job Title
Public Relations Rep Senior
Work Location
Ann Arbor Campus
Ann Arbor, MI
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
Its Admin
Department
ITS Admin Marketing & Comms
Posting Begin/End Date
8/24/2023 – 10/08/2023
Salary
$76,000.00 – $86,000.00
Career Interest
Communications & Marketing