Are you interested in launching innovative products? Are you passionate about making homes and neighborhoods safer for people around the world? Amazon’s Ring Marketing team is looking for an experienced and highly motivated Senior Marketing Strategist to help work on product and brand strategy at Ring. This is a pivotal role that offers the chance to shape our marketing strategy and directly impact business through product launches and brand growth. If you thrive in fast-paced environments, enjoy the flexibility of working on different types of projects, and the challenge of connecting customer needs with business goals, we want to hear from you.
As the Senior Marketing Strategist, you’ll be a driving force behind our positioning, naming, messaging, insights and brand strategy on new products and services. You will be key in developing and executing marketing strategies that elevate the Ring brand. This role requires an individual who can identify areas for growth and exploration, see the big picture, define and drive ambitious plans, and build programs that scale. You will need to operate daily at the highest level with a strong business acumen and solid brand experience. This role provides an opportunity to develop original ideas, lead high-impact projects and drive solutions in the innovative smart home security industry. Our ideal candidate is a strategic thinker with a customer-centric approach, and an ability to translate business objectives into marketing strategies that drive growth.
Key job responsibilities
*Develop and implement comprehensive marketing strategies to drive brand growth.
*Conduct competitive and market research to inform marketing strategies across different product categories at Ring.
*Lead product positioning and naming initiatives, ensuring alignment with customers and our overall brand strategy.
*Drive category expertise within the organization through continuous learning and sharing.
*Work cross-functionally with Go-to-Market (GTM), Product, Packaging, eCommerce, Social, Creative, and Media teams to execute marketing campaigns.
*Measure and report on the performance of marketing campaigns, gaining insights and assessing against ROI and KPIs.
*Mentor and manage junior teams, helping to develop strategic acumen and professional goals.
We are open to hiring candidates to work out of one of the following locations:
Hawthorne, CA, USA
BASIC QUALIFICATIONS
– 5+ years of experience in a strategy role.
– Bachelor’s degree in Marketing, Business, or related field.
PREFERRED QUALIFICATIONS
– 8 years of experience
– Ability to work in ambiguity
– Proven experience defining strategy and driving full-funnel marketing campaigns.
– Strong understanding of culture, brand strategy and full funnel marketing, from awareness to retention.
– Excellent leadership, communication, and decision-making skills with ability to influence at all levels.
– Proficient in mapping and understanding customer journeys, and able to connect customer needs with business goals.
– Familiarity working with vendors and agencies
– Self motivated, driven with an entrepreneurial mindset.
– Strong analytical skills with a goal-oriented, positive attitude.
– Knowledge of digital marketing tools and techniques.
– Ability to work in a fast-paced, high-pressure environment.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,100/year in our lowest geographic market up to $230,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.