Come As You Are.
As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.
Sr. Manager, Digital Marketing
Your primary mission is to be one of the main digital marketing components in BMG’s Los Angeles office – leading campaigns and activations, reporting into the Senior Manager, Digital Marketing LA and working with the Coordinator, Digital Marketing LA.
You will be responsible for digital marketing campaigns for a diverse array of artists and projects, whilst looking to build and manage a team to support all facets of the Los Angeles based frontline recordings. You’ll need to build innovative social media strategies, book digital advertising campaigns and help with the logistics of how an artist appears online.
You’ll be part of a global digital team that aligns closely with colleagues in digital sales, streaming and YouTube both locally and internationally.
Your Profile.
- You have an interest in digital marketing and trends.
- You have respectful, honest and confident communication skills and are happy to work within a team and manage others.
- You are comfortable working in a team and are a self-starter.
- Your time management skills allow you to meet deadlines easily.
- You have exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.
What You’ll Be Doing.
- Digital marketing campaigns and strategy, including social media strategy and digital activations.
- Digital advertising, including direct booking via Facebook Business Manager and Google Ads
- Managing and leading any 3rd party partners for social media, content and creative.
- Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.
- Being prepared, organized and active for store turns and product launches.
- Forming strong relationships with platform partners and artist management.
- Constantly liaising and communicating with product managers and marketing team for local repertoire.
- Contributing to the global digital marketing team with learnings, developments and experiences.
- Assisting the Senior Manager, Digital Marketing on team management, including priorities and tasks for the department coordinator
- Adhering and contributing to the overall US digital marketing strategy.
Must-Haves
- Experience in digital marketing, preferably in the music industry.
- Technical understanding of social media platforms, inc Facebook, Instagram, Twitter, Reddit, Tik Tok, etc.
- Basic understanding of digital advertising, inc skills with Facebook Business Manager, Google Ads, knowledge of retargeting and tracking.
- Practical experience with digital music tools inc smart-linking (e.g Linkfire), analytics (e.g Chartmetric, Crowdtangle), charting (Nielson)
What’s In It For You.
- Robust medical/dental/vision packages
- Flexible time off
- $500 fitness reimbursement
- Diverse possibilities of personal and professional development including trainings and access to Lynda.com
- Dollar for dollar match of up to 6% into 401(k) after your first year with the company
- A fun and respectful community of people with a passion for music
Are you interested? Follow the link to apply!
Pay Range
$65,000 – $75,000 per annum
The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits listed above.
BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
BMG – est. 2008 – is the world’s fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.
BMG’s fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com
Country: United States of America
State/Region: California
City: Los Angeles
Postal Code: 90036
Date: Apr 30, 2023
Location: