Job Description
Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.
We’re looking for an amazing Senior Specialist, Email & CRM Campaigns to fill this role. You’ll be responsible for developing, executing, and optimizing a range of marketing campaigns and strategic journey/trigger campaigns to drive revenue while providing a personalized guest experience. This includes accelerating the execution of email and CRM campaigns to increase Holland America Line brand awareness, drive cruise bookings/conversion and grow and maintain our CRM/conversion/retention marketing efforts through our CRM & CDP automation platforms applying hands-on development of lifecycle journeys and trigger email/push/SMS/web push, etc. campaigns. You are a seasoned marketing professional (especially with email) and a “can do” attitude who enjoys a fast-paced environment, working collaboratively with cross-functional team members and departments across the organization, including marketing, E-Commerce, Creative Services and revenue management.
Here’s a summary of what Holland America Line is looking for in its Senior Specialist, Email & CRM Campaigns. Is this you?
Responsibilities
- Use CRM and CDP platforms to create, test and deploy marketing e-mail campaigns, landing pages, SMS, push, etc. to drive conversions purchase.
- Project manage with integrated marketing and cross-functional team members for campaign calendar(s) coordination to meet desired execution dates, maximize audience, and minimize conflict.
- Build and continually improve processes for campaign assets/copy from internal stakeholders.
- Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
- Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
- Work with different revenue teams to understand our business structure and segmentation rules, so that he/she can effectively recommend campaign/segment strategies.
- Additional duties as assigned by Director.
Requirements
- 4 to 6 years professional marketing experience
- 2+ years of Responsys or other ESP experience
- Experience using Dreamweaver, Photoshop and Excel
- Accurate, thorough, with strong attention to detail and the ability to effectively prioritize multiple projects in a fast-paced, deadline-driven environment.
- Experience using a CRM/CDP platform, Responsys/Salesforce Marketing Cloud a plus
- Strong Project Management skills
- Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws
- Proven experience in A/B and multivariate test design, execution, and analysis
- Strong HTML knowledge
- Must be able to succeed in a fast-paced environment
- Working with cross-functional teams and coordinating different projects
- Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.
- Proactive, self-starter who is excited to learn about and implement new types of marketing programs
- Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
- Base Salary Range: $ 67,800.00 to $ 91,500.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates’ qualifications and experience uniquely.
Our Culture… Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html
Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com
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