MediaMonks got our start in 2001, and since then we’ve grown a lot. With offices all around the globe and around 9,000+ employees, we deliver A-level work that’s won hundreds of Cannes Lions and FWAs. We are leading the way in building integrated teams to bring a full suite of best in class offerings to world renowned companies. We’re talking big. We accomplish amazing work through our people, by remaining agile and executing exemplary work in real-time for our global clients.
Our work is bundled by teams, not by organizational layers. But it’s not all work. Everyone at MediaMonks knows how to have a good time, and everyone contributes to the positive energy of our culture. If you’re intrigued, read on as we may have the dream job for you.
Now, about the opportunity: we are looking for an experienced Senior Web Optimization Manager to help accelerate growth for a SF based tech client. The Senior Web Optimization Manager will collaborate with cross-functional teams and be a conversion rate optimization (CRO), A/B testing, and personalization expert with experience in digital marketing focused on web and/or paid media channels.
Day-to-day Responsibilities
- Define, implement, and optimize the website design and content strategies to achieve business objectives, drive up conversion, and improve search rankings
- Partner closely with the Talent Solutions demand generation, customer marketing, and product marketing teams to ensure the web experience reflects the business strategy, narrative, and revenue objectives
- Develop and refine CRO, A/B Tests, personalization and user flow experiences to drive growth including creating and executing test plans for a/b testing and personalization, working with web development to create variants, and monitoring and reporting on results
- Execute tactical initiatives based on analysis of performance, marketing technology, market opportunities, and best-practices/industry developments
- Drive a variety of web production projects leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, editors, social media marketers
- Optimize LinkedIn Talent Solutions experience (traffic, conversion, revenue, friction, visitor engagement, time on site, and technical site performance)
- Identify high-growth and high-revenue opportunities, take the lead on executing them, measuring them, and optimizing their performance
- Brief and work with internal and external agencies on design and implementation projects
The anticipated salary range for this position is $110,000 – $130,000 annually. Salary is determined by a combination of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, generous paid time off, and other benefits also are available.
Basic Requirements
- 7+ years of web marketing or other relevant marketing experience
- 5+ years of experience building and optimizing web pages and their features collaboratively with acquisition, product management, and UX/design teams
Preferred Requirements
- MUST HAVE: Experience with Adobe Target, Adobe Audience Manager, and Adobe Analytics
- Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis
- Demonstrated track record of building and optimizing web experiences to drive growth
- Product go-to-market and launch experience, ideally in a high growth industry
- Excellent communication, project management, and interpersonal skills
- Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
- Experience partnering with marketing stakeholders across product, demand generation, and customer marketing teams
- Competency in Web and business analytics tools and reporting (e.g. Google Analytics, Adobe)
- Ability to understand technical subjects and learn about emerging technologies
- Thrive in a dynamic, performance driven environment where agility and innovation are prized
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About Media.Monks:
Media.Monks is on a mission to create a new future for this industry. Our vision? Build everything with a belief that changing for good comes from changing who does the work. Yep, that means you. Welcome to the party-one global, cross-cultural collective with a passion for using our skills to create better and a better world. That’s how we’re able to connect the dots between data, content, digital media, and technology from everywhere we are-a true end-to-end model. Joining the Media.Monks collective means having the opportunity to create award-winning work with some of the most gifted, focused, joyful, talents from all over the world.
At Media.Monks, you’ll be joining a highly ambitious company on a global mission to win the decade by changing the industry for good. Partner to 8 of the 10 most innovative companies in the world, Media.Monks works with established as well as up-and-coming global, regional, DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high-impact engines for growth. We deliver table stakes quickly, creating cost efficiencies from day one to push up the creative effectiveness of our work with every cycle.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents-and resonates with-the world around us.