Social Media Coordinator (Remote/Local)

JOB SUMMARY

The Social Media Coordinator delivers effective, engaging, high-quality content to customers across social media and email channels. This role is responsible for marketing the company’s products and services and growing an interactive online presence that creates value for customers. This multi-faceted, creative professional delivers on StoneAge’s and Breadware’s strategies resulting in increased market penetration, sales, and adoption of the companies’ products, training, and services (a local applicant is preferred, but will consider a remote and/or hybrid option for the correct candidate).

Anyone who engages with StoneAge, Warthog, and Breadware will experience easy, effective, and seamless interactions that elevate safety, profitability, and success through every step of their journey.

The starting salary for this position starts at $50,000-$60,000 and reports to the Director of Marketing.

Requirements

GENERAL QUALIFICATIONS

  • Proven work experience as a social media coordinator, able to manage multiple brand accounts simultaneously and effectively.
  • Possess expertise in social media platforms and stay up to date on current trends, technology, and capabilities
  • Collaborate with relevant teams to execute strategic initiatives, including
    • Leading work commitments (sprints) across campaigns or strategic categories
    • Breaking work into attainable milestones, engaging teams to review work early and often, and iterating across versions
    • Be able to self-lead, prioritize, but also ask for help when needed
  • Embrace and demonstrate the StoneAge “OWN IT” mindset and behaviors daily
  • Be able to communicate and interact effectively with management and team members at all levels through both verbal and written means, using clear language and visualizations to simplify complexity
  • Be able to learn and understand StoneAge’s product lines, customers, and industries served
  • Responsibilities may sometimes require working hours beyond normal business hours

CORE QUALIFICATIONS

  • Degree and/or demonstrated work experience (2-5 years) in social media marketing
  • Demonstrated portfolio of work with clear examples of engagement and subscriber growth, process, and problem-solving ability

ESSENTIAL FUNCTIONS

Social Media and Digital Newsletter Management – StoneAge High Pressure, Warthog, and Breadware Brands

  • Plan, create, schedule, and deliver engaging content across social media channels and email newsletters in alignment with brand content pillars, communications plans, and campaign schedules.
    • Coordinate with brand leads, brand stakeholders, and marketing team members to create engaging text, image, and video content featuring company products, services, customers, culture, events, and news relevant to the industries StoneAge and Breadware serve.
    • Coordinate with graphic designers to maintain social media cover photos and newsletter templates in alignment with marketing campaigns and branding guidelines.
  • Schedule social media posts in the Sprout Social platform on a regular cadence. Practice a flexible scheduling process, incorporating new or changing content into existing schedules. Manage and communicate changes, additions, or deletions to previously scheduled posts with key stakeholders.
  • Engage with audiences across social media channels, creating an active, friendly, and helpful digital presence for subscribers with the goal of increasing brand visibility, followers, and engagement rates. Social media community outreach activities include hashtag tracking, commenting, responding to messages (ensuring that brand and sales stakeholders are involved in all customer-service matters), and re-posting relevant content.
  • Follow customer, dealer, partner, competitor, and industry association social media accounts and utilize social listening tools/software per the guidance of the Customer Experience and Marketing teams. Actively review brand presence and content across accounts, summarize trends, recommendations, and re-share opportunities.
  • Oversee the usage, training, and optimization of social media management tools and possess strong working knowledge of marketing automation, digital marketing implementation, and project management software: Sprout Social, WordPress, Canva, Pardot, Asana, Microsoft 365, or similar
  • Develop and refine social media guidelines and best-practices. Educate the company to support appropriate and optimal engagement with StoneAge brands and followers across channels.
  • Compile monthly social media engagement reports and campaign metrics, identifying trends and recommendations for content improvement. Partner with Marketing team members to consolidate social media metrics with inbound marketing analytics and present information to key stakeholders as required.

Benefits

StoneAge offers a comprehensive benefits program that includes group health, dental, and vision insurance, life insurance, long-term disability insurance, paid time off, paid holidays, a 401(k) plan with a guaranteed match, paid parental leave, a wellness rewards program, and much more.

We are an employee-owned company with profit-sharing and an Employee Stock Ownership Plan (“ESOP”), in which shares of company stock are allocated to eligible employees each year.

Our “Own It” mindset captures what many of us consider the biggest benefit of all: a highly engaged, collaborative workplace where everyone matters and every employee makes a significant impact.

Please visit our website at www.stoneagetools.com to get a better sense of our company and our employee-owned culture!

Job Category
Advertising and Marketing
Job Type
Full Time/Permanent
Salary
USD 50,000.00 - 60,000.00 per year
Country
United States
City
Durango
Career Level
unspecified
Company
StoneAge, Inc.
JOB SOURCE
https://apply.workable.com/j/713F409507