Additional Information About the Role
Great opportunity to join the marketing and communications team leading social media on behalf of BJC HealthCare!
Overview
BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $5.5 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.
BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.
BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.
Preferred Qualifications
Role Purpose
BJC HealthCare’s social media manager is responsible for developing and implementing the health system’s social strategy; maintaining and enforcing social media policy, processes and best practices; identifying and adopting appropriate brand voice and tone across multiple unique platforms and aligning and deploying social content that promotes key services and goals. This person works closely with the marketing strategy, content, digital, media relations and operations teams to develop and execute strategic, engaging campaigns that connect with the community, patients, families, staff and the media. The ideal candidate has strong written communication skills, creative ideas, deep knowledge of digital trends, experience with issues management, ability to thrive in a fast-paced, diverse and demanding work environment, and possesses an energetic, collaborative spirit.
Responsibilities
- Manages individual(s) including but not limited to: hires, trains, assigns work, manages and evaluates performance, conducts professional development plans. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.
- Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
- Leads the design and implementation of strategy across multiple channels – including Facebook, Twitter, Instagram, YouTube and LinkedIn – on behalf of BJC’s 14 member hospitals and additional health service organizations, to align with BJC’s business goals. Researches current trends and audience preferences; set KPIs for social platforms and report on content analytics
- Creates and enforces brand, voice, tone for each social channel; curates brand advocates, generates leads, builds engagement, generates positive buzz.
- Oversees the process of generating, editing, publishing and sharing engaging content. Oversees process to communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Supports team in executing a strategy to monitor conversations about BJC, its member hospitals and health service organizations; shares with appropriate internal stakeholders, and develops and manages a response strategy.
- Collaborates with MarComm team leaders as well as external stakeholders to ensure brand consistency. Oversees social media account design (e.g. Facebook timeline cover, profile pictures and blog layouts); suggests and implements new ideas or activities to develop brand awareness and generate leads.
- Stays up-to-date with current technologies and trends in social media, design tools and applications.
- Performs Other Responsibilities as Assigned
Minimum Requirements
Education
- Bachelor’s Degree
Experience
- 5-10 years
Supervisor Experience
- 2-5 years
Licenses & Certifications
- None
Preferred Requirements
Education
- Master’s Degree
Experience
- 10+ years
Supervisor Experience
- 5-10 years
Benefits and Legal Statement
BJC Total Rewards
At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.
- Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
- Disability insurance* paid for by BJC
- Pension Plan*/403(b) Plan funded by BJC
- 401(k) plan with BJC match
- Tuition Assistance available on first day
- BJC Institute for Learning and Development
- Health Care and Dependent Care Flexible Spending Accounts
- Paid Time Off benefit combines vacation, sick days, holidays and personal time
- Adoption assistance
To learn more, go to www.bjctotalrewards.com/Benefits
*Not all benefits apply to all jobs
The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.
Equal Opportunity Employer