Hubble Contacts (Hubble) pioneered private-label daily contact lenses sold directly to consumers through a subscription-based e-commerce business model. The company was founded in 2016 with the mission of delivering high-quality lenses at an affordable price point in a manner that had never been offered before.
Historically, four manufacturers controlled about 95% of the contact lens category in the United States and Canada and set prices much higher than a fair and open market would tolerate. Enter Hubble: a company offering a more affordable and consumer-friendly option than any product currently on the market. Hubble recently launched ContactsCart, offering its customers alternative manufacturer brands, including Bausch & Lomb, CooperVision, and Johnson & Johnson, at a meaningful discount. The company is also exploring strategic opportunities for new product launches, including toric lenses and eyeglasses, and entering new distribution and retail channels.
Due to the rising prevalence of eyesight disorders coupled with an increase in consumer spending, Hubble is uniquely positioned to capitalize nationally and internationally on the growth of a global contact lens market predicted to reach $17.7 billion by 2025.
Position Summary
The Social Media Marketing Assistant will be responsible for developing and executing a comprehensive social media strategy to grow our audience, build relationships, and increase engagement across all of Hubble’s online channels.
Requirements
- Develop social media strategies, goals, and plans for various projects.
- Help create and distribute compelling content (text, video, graphics).
- Monitor and analyze performance of social media campaigns and provide feedback and recommendations for optimization and future strategy.
- Track social media engagement to identify high-performing ideas and campaigns for scalability.
- Monitor and report on competitor activity.
- Stay up to date on viral trends in digital marketing and social media.
- Create monthly editorial calendars to promote company brands on various social media platforms.
- Brainstorm and research ideas for original content.
- Write social media captions that speak to the company’s target audience.
- Ensure the brand message is consistent.
Other Qualifications & Characteristics:
A successful candidate will have diverse educational qualifications and technical skills to deliver on the job. These include:
- Must have excellent writing skills and an understanding of social media platforms.
- Knowledge of the major social media platforms, including Facebook, Instagram, Twitter, Pinterest, and Snap.
- Knowledge of social media analytics software to track audience engagement and campaign performance.
- Experience with word processor applications and image/video editing software preferred.
- Ability to work independently and take initiative.
- Strong organizational, problem-solving, and communication skills.
- Creative, flexible, and loves a challenge.
- Strong team player with an interest in learning new things.
To ensure a thorough review, kindly prepare a portfolio of your work. It can include samples from your professional and personal projects, social content you’ve created, or even school assignments if you’re currently a student.
Benefits
- Reports to: Director, Digital
- Position Status: Part-Time Position $20/hr
- Time Commitment: 15-20 hours per week.