How to Apply
A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or fewer, please let us know how this role aligns with your career aspirations and skill set. Submit both a cover letter and resume as one file (due to system limitations).
What You’ll Do
Reporting to the Content Strategist, you will contribute to the center’s mission by managing the Center for Academic Innovation and Michigan Online social media properties. Adept at creating thoughtful plans and the content to match, your work will engage diverse audiences locally and around the world.
Mission Statement
The Center for Academic Innovation (CAI) is committed to inclusion in our organizational work, culture, climate, and the products we create. We strive to recruit, develop, and retain a diverse team as a reflection of our commitment to our work designing equitable and inclusive learning and work environments that are necessary for the university community to make progress on solving societal challenges. CAI draws on each of our team member’s unique backgrounds and experiences to guide our everyday work in the center, and our team collaborates with students, staff, and faculty on projects that center our commitment to DEIJ work. All interested applicants, including those from groups historically marginalized by educational privilege, are encouraged to apply.
Who We Are
The Center for Academic Innovation (CAI) is where creativity, excellence, and the University of Michigan’s aspirations for societal impact combine to reimagine the future of higher education. Through curricular innovation, educational data and research, and educational technology, we position U-M as a global leader in academic innovation to create and inspire change in higher education and to reinforce an engaged and informed society.
For more information, please visit our website: Academic Innovation .
Responsibilities*
Social media strategy and execution
Create meaningful storytelling and engaging digital content for CAI social channels. Collaborate with colleagues to develop content based on marketing goals and strategic communications priorities.
- Develop and maintain an annual strategic plan for CAI social media accounts, identifying goals for the coming year
- Manage social calendar for digital content on CAI social media accounts including Facebook, Twitter, LinkedIn, YouTube, and Instagram, using the unique aspects of each platform
- Create and post the digital content required by the social calendar, including copy, images, and video; work in partnership with marketing and communications team colleagues when needed
- Maintain daily monitoring of CAI social media accounts and respond as appropriate
- Ensure social calendar aligns with email, advertising, and other scheduled marketing efforts; collaborate with communications colleagues to maintain broader communications calendar
- Manage CAI’s paid student social influencer campaign ? With guidance of Content Strategist, optimize CAI’s YouTube accounts and content strategy in partnership with CAI teams including media design and production, and online learning
- Act as CAI’s designated social media lead and coordinate with U-M Social
Social media measurement and optimization
- Examine social media analytics, report on important metrics, and make recommendations based on analysis
- Measure and distribute engagement metrics for priority campaigns on digital platforms
- Maintain high awareness of trends and best practices in digital marketing, communications, and social media
Marketing asset development
- Create marketing toolkits (suggested social copy, images, video, etc.) for CAI partner marketing use for open content launches
Other duties as assigned
- Coordinate with student fellows who support CAI social media, including discussing social media content needs, content calendars, reviewing work, and providing feedback as appropriate.
Required Qualifications*
- Bachelor’s degree
- Two years of relevant professional experience using Facebook, Instagram, YouTube, LinkedIn, and Twitter to promote a business, nonprofit or educational institution
- Experience using social media management tools, e.g., Sprout Social, Hootsuite
- Experience using Adobe Creative Suite software
- Ability to use video editing software (e.g., Final Cut Pro, Adobe Premiere) to create videos for social media
Additional Information
The general salary range for this position is $50,000 – $60,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include experience, knowledge and skills for the position and internal equity within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.
Please Note: This is a 5 year term limited position with the possibility of renewal depending on funding.
This is not a remote position and any adjustments to a standard in-person schedule will be discussed during the hiring process.
Must have legal authorization to work in the United States.
The salary for this position will be based upon the selected candidate’s education and experience.
Excellent benefits are available, for details, see http://benefits.umich.edu/
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.
Application Deadline
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
Decision Making Process
Applications will be reviewed as received throughout the posting period and continue until the position is filled.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
Job Detail
Job Opening ID
232063
Working Title
Social Media Specialist
Job Title
Marketing Coordinator
Work Location
Ann Arbor Campus
Ann Arbor, MI
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
Vp Acad Innovation
Department
Center for Academic Innovation
Posting Begin/End Date
3/17/2023 – 4/03/2023
Salary
$50,000.00 – $60,000.00
Career Interest
Communications & Marketing