Location Designation: Hybrid
When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.
The Solutions Marketing Manager will develop and position New York Life’s Disability Income Solutions; creation of content, helping drive integrated go-to-market plans for these solutions; the execution of new product launches, and collaborating with key stakeholders to tell the story of NYL solutions with strong packaging, messaging, and communications in a highly relevant way for our target market segments. This role will partner with the agent sales distribution and strategy teams to educate, inform, and encourage the adoption of marketing programs, initiatives, and tactics to enable sales growth and support agent productivity, as well as meet client needs. This position will report up through Corporate Marketing but will work closely with both product development and Agency sales/strategy teams.
Key Responsibilities
- Responsible for developing sales ideas and innovative and effective marketing materials, seminars, tools, etc. sales of Disability Income Solutions products.
- Bolster the development of Individual Disability Insurance (IDI) marketing plans and tactics through consultation and collaboration with Marketing leaders, Agency sales and strategy teams and product leaders.
- Will typically work in collaboration and consultation with the IDI product manager and cross-functional marketing teams to assist and develop the product positioning strategy, go-to-market plans, and product launch execution.
- Assist marketing leaders in the development of product-related stories and messages in alignment with the brand messaging framework.
- Conduct ongoing review and assessment of existing product support materials to ensure effectiveness, timeliness, and appropriateness, with recommendations for improvement. This also includes monitoring and ensuring that materials are kept current for compliance purposes and are updated or revised to ensure adherence to compliance standards.
- Collaborate across Corporate Marketing to ensure there is integration of marketing campaigns and resources to optimize market execution.
- Proactively identify, monitor, and analyze competitors’ products, sales focuses, and marketing strategies in the disability insurance space to identify opportunities.
Skills
- Strong business acumen with the ability to work well in scenarios with ambiguity
- Ability to manage several projects concurrently through completion
- Ability to navigate across multiple functions to establish buy-in and sign-off
- Critical thinking and capacity for original thought
- Communicate effectively to motivate, and influence people
- Strong listening, information gathering, uncover and define deliverables, needs and outcomes
- Innovative and creative mindset for initiating new ideas
- Ability to interpret key data elements to identify opportunities across the positioning strategy, consumer segments, etc.
- Excellent written and verbal communication
- Understanding of consumer needs and implications to business strategies, with ability to interact with sales teams
- Strong planning, project management
- Ability to understand the impact of decisions on other areas of the business
- Strong objection handling and conflict management skills
- Ability to develop, create and identify needed marketing collateral
Experience
- 3-5 years of product or financial solution marketing experience, preferably related to life insurance and disability products including individual and group disability, employee benefit market, LTC market, and insurance industry
- Relevant industry experience creating, developing, and implementing successful marketing plans that engage new prospects, accounts, and customers; leveraging a range of tactics and technologies; and transactional and enterprise business
- Strong company knowledge; realize the inner workings of an organization, including its structure and politics; previous sales or sales enablement experience a plus
Education
- Bachelor’s degree is required, preferably in business, marketing, or related field
Salary range: $90,000-$135,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We’re proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.
Job Requisition ID: 89395